Agency

Sofia Vergara was the special guest of Jay Leno last Wednesday and appeared with a special surprise for the host and Chef Gordon Ramsey: a can of Dulce de Leche Alpina.

It doesn’t matter if your business is just getting started with online marketing or you have already mastered many of the basics, this ebook takes you step-by-step through setting up an effective online marketing plan for your business. DOWNLOAD REPORT HERE.

PointRoll ShopLocal released a free comprehensive research analysis “Back-to-School Consumer Interactions Reveal a Hidden Opportunity for Advertisers.” We developed this guide to help retailers and brands optimize their activities in the important Back-to-School (“B2S”) season, second only in significance to the winter holidays for retailers and brands who target this market. While the economy is holding its ground and the B2S market is estimated to grow a robust 11% to $55B in 2010, many retailers and brands are watching their cash registers cautiously and taking a wait-and-see approach towards their marketing efforts. DOWNLOAD REPORT HERE.

General Motors has assigned the Chevrolet US Hispanic advertising and marketing duties to Austin based Latinworks.

Batanga, Inc. announced that Olivia Maloney, former Director of U.S. Hispanic Sales & Solutions for AOL Advertising, was named VP of Sales for the Eastern region. Maloney will be based out of Batanga Network’s New York office and report directly to Chairman and CEO, Rafael Urbina.

And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.

And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.

BY Eduardo Dehesa-Conde – SVP, Group Creative Director Multicultural / Draftfcb

San Diego, CA- The Hispanic Retail 360 Summit kicks-off reporting over 420 registered attendees including speakers from Wal-Mart, Coca-Cola, CNN’s Soledad O’Brien, Anheuser-Busch, Kimberly Clark, Kraft Foods, among others.

Available on HispanicCMO.com

Loyalty programs are enjoying a revival in these economically challenging times. Find out why synchronization with brand strategy is crucial to any customer loyalty program’s success in this paper from Zurich-based Branders Group AG. DOWNLOAD REPORT HERE.

All those conversations, whether in person, via email, on the phone or elsewhere on the web, however, don’t make social site visitors loyal—internet users expressed the least loyalty for such properties, compared with portals or OPA member sites. They were also most likely to say social sites were not a very good fit for their information and entertainment needs.

Available on HispanicPRpro.com

Telemundo announced that the Telemundo Station Group has added Digital Out of Home capabilities to their Conexion sales platform. The digital network, “Telemundo en tu Mundo,” launches as the largest Digital Out of Home network serving the U.S. Hispanic market.

Earlier this week MTV announced this year’s nominees for its Video Music Awards (VMAs) and one name you didn’t hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi. That’s right, why would you expect a Mexican to be nominated in this category? But you did. Or more specifically, you heard the name of a blaxican better known as Kid Cudi.

You don’t hear much about blaxicans (or Afro-Mexicans if they live or were born in Mexico) but they do exist. I personally know two. And sadly, blatinos (black Latinos) are often overlooked or mocked in the universe of Hispanic media and marketing.

By Manny Gonzalez

To read more CLICK above on El Blog.

At a briefing on Capitol Hill yesterday, Senator Menendez released a comprehensive report that summarized the findings from a voluntary survey of the nation’s top corporations.

The survey revealed far lower representation among minorities and women on corporate boards and in senior leadership positions than their levels of representation in America’s population (34% minorities and 50% women).