Research on multiscreen consumers has indicated their tolerance for online advertising is getting better. A survey by Frank N. Magid Associates in May 2010 found that ads in online video content were as acceptable as television ads to a majority of viewers. And a December 2009 comScore study found that, while many people purposely watch TV online to avoid advertising, they would be willing to watch more ads than are currently streamed.
Agency
Univision-AP Poll: HISPANICS AND LANGUAGE BARRIERS IN EDUCATION
The findings of the Univision-AP Poll relating to Hispanics and Language Barriers in Education show that despite valuing high school completion, language barriers are crucial obstacles for Hispanics when helping their children with school, and achieving graduation.
Securing a Better Future for their Families is worth the hardships Immigrants may be facing.
Telemundo announced the results of the newest Ipsos-Telemundo telephone poll. As the controversy over the immigration law in Arizona continues, eight in ten Hispanics (81%) say that the hardships faced by Hispanic immigrants living in the United States are worth it in order to ensure a better future for their families.
LatinWorks named Hispanic AOR for Post Foods.
LatinWorks has been named as the Hispanic agency of record for Post Foods, LLC. LatinWorks will focus on leading Hispanic Brand development initiatives for the Post brands, including the iconic cereal Honey Bunches of Oats.
Hispanic Tipping Point.
Article from AdAge, July 26th: “Hispanic market hits the tipping point” No kidding, really? “Over 50 million Hispanics expected to report in the 2010 Census, “a sweet market for consumer goods and services,” “more vital to future growth in consumer spending than at any time in the past.” WOW. Joe Zubizarreta – Zubi Advertising
Available on HispanicCMO.com
Guajardo named VP of Strategic Innovation at Marketvision.
Multicultural marketing agency Marketvision has named brand marketing veteran Frenchie Guajardo to lead agency innovation. As the new VP of Strategic Innovation, she will work with marketvision’s clients to bring digital and shopper marketing to the forefront of their marketing efforts.
Hispanics are deferring economic dreams.
Striving for the American Dream has always been a goal for many Americans, but today three-quarters of African-Americans (75%) and Hispanics (76%), along with over two-thirds of Non-Hispanic Whites (68%) believe “the American Dream is more of a dream than a real possibility for most people,” according to a new multicultural study from The Futures Company.
Univision-AP Poll: HISPANIC IDENTITY
The findings of the Univision-AP Poll relating to Hispanic Identity show that Latinos overwhelmingly believe it is important to retain their unique identity even as they work to blend into American society.
Lopez Negrete Communications named Hispanic AOR for Quilted Northern Bath Tissue.
Lopez Negrete Communications, Inc. has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern bath tissue brand.
Bikinis, betrayal and even ballet! Behind Sí TV’s new season of Model Latina NYC.
After an exclusive premier party at the capital of beauty and fashion, SíTV’s Model Latina NYC promises to deliver the excitement and drama that comes with 15 Latinas competing for stardom and fortune, all while the camera is rolling! However, more than great sultry and sexy reality-TV, marketers ought to notice on the stardom and fortune the bilingual and bicultural market represents. By Liliana Gil, Managing Partner AG-XL Alliance/p>
Available on HispanicCMO.com
The ‘New Normal’ in Consumer Shopping Behavior.
The doldrums of summer arrived early, it seems. Several recent research reports on consumer sentiment and shopping behavior show that Americans are not ready to open their wallets any wider this year than last. Lisa E. Phillips, Senior Analyst/eMarketer
Available on HispanicCMO.com
