Agency

So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.

by Jose Villa

AVAILABLE on HispanicAd.com El Blog

We are all waiting for the Census numbers. According to the official schedule we will not know the official number of US Hispanics until April of 2011. Nevertheless I took the time to look at some sources of data to figure out what the growth of US Latinos is likely to be in the next few years.

A series of detailed tables with data on a wide range of demographic and socioeconomic characteristics of the Black population. Topics covered include marital status, educational attainment, nativity and citizenship status, labor force and employment status, occupation, earnings, poverty and housing tenure. The data, collected by the Current Population Survey, pertain to the noninstitutionalized population and are shown for the Black Alone population and the Black Alone or in Combination population.

Shoppers are putting down their pencils and turning to social networks and mobile phones this back-to-school shopping season, according to a new consumer survey by Deloitte. Additionally, shoppers plan to revisit some of the shopping destinations they put on hold during the recession.

AHAA will be holding it’s annual conference and has developed content that will stimulate attendees from all agency disciplines as well as all agency partners. For the first time, we are inviting clients to join us, to experience a conference that delivers content at an elevated level. We all know the importance of the market. We’re in it. We will join together to discuss what’s next and learn from those who face the same challenges we do yet were able to overcome them to elevate the market and business.

The findings of the Univision-AP Poll relating to Higher Education show that Hispanics, despite acknowledging the value of a college degree, most often do not achieve the goal.

Immigrants, Latinos, and Asians account for large and growing shares of the U.S. economy and electorate. Overall, immigrants made up more than 12% of the U.S. population (or nearly 38 million people) in 2008, and more than 43% of them are naturalized U.S. citizens meaning they are eligible to vote. “New Americans”—immigrants and the children of immigrants—accounted for more than 8.6% (or 11.7 million people) of all registered U.S. voters in 2006. STATISTICS AVAILABLE HERE

Industry sources have confirmed that Edelman Multicultural has been assigned media relations responsibilities for the 11th Latin Grammys produced by the Latin Recording Academy.

Global Hue has contact HispanicAd.com to confirm that Gustavo Razzetti has departed the agency, as we reported this morning. GlobalHue advised us to contact Verizon for their statement on a potential review.

According to Blackweb20.com and mediabistro.com, Gustavo Razzetti the President of GlobalHue Latino and former President/CEO of EuroRSCG Latino has left the agency and the Verizon account is under serious review.

Fees continue to be the dominant method of payment for advertising agencies, despite the discussions surrounding value-based compensation, according to a new survey from the ANA (Association of National Advertisers). Seventy-five percent of all compensation plans use the fee-based model, while the value-based method accounts for less than one percent.

Available on HispanicCMO.com

Technology use among foreign-born Latinos continues to lag significantly behind that of their U.S.-born counterparts. The nativity differences are especially pronounced when it comes to internet use. While 85% of native-born Latinos ages 16 and older go online, only about half (51%) of foreign-born Latinos do so. When it comes to cell phones, 80% of native-born Latinos use one, compared with 72% of the foreign born.