Agency

Loyalty programs are enjoying a revival in these economically challenging times. Find out why synchronization with brand strategy is crucial to any customer loyalty program’s success in this paper from Zurich-based Branders Group AG. DOWNLOAD REPORT HERE.

All those conversations, whether in person, via email, on the phone or elsewhere on the web, however, don’t make social site visitors loyal—internet users expressed the least loyalty for such properties, compared with portals or OPA member sites. They were also most likely to say social sites were not a very good fit for their information and entertainment needs.

Available on HispanicPRpro.com

Telemundo announced that the Telemundo Station Group has added Digital Out of Home capabilities to their Conexion sales platform. The digital network, “Telemundo en tu Mundo,” launches as the largest Digital Out of Home network serving the U.S. Hispanic market.

Earlier this week MTV announced this year’s nominees for its Video Music Awards (VMAs) and one name you didn’t hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi. That’s right, why would you expect a Mexican to be nominated in this category? But you did. Or more specifically, you heard the name of a blaxican better known as Kid Cudi.

You don’t hear much about blaxicans (or Afro-Mexicans if they live or were born in Mexico) but they do exist. I personally know two. And sadly, blatinos (black Latinos) are often overlooked or mocked in the universe of Hispanic media and marketing.

By Manny Gonzalez

To read more CLICK above on El Blog.

At a briefing on Capitol Hill yesterday, Senator Menendez released a comprehensive report that summarized the findings from a voluntary survey of the nation’s top corporations.

The survey revealed far lower representation among minorities and women on corporate boards and in senior leadership positions than their levels of representation in America’s population (34% minorities and 50% women).

Research on multiscreen consumers has indicated their tolerance for online advertising is getting better. A survey by Frank N. Magid Associates in May 2010 found that ads in online video content were as acceptable as television ads to a majority of viewers. And a December 2009 comScore study found that, while many people purposely watch TV online to avoid advertising, they would be willing to watch more ads than are currently streamed.

The findings of the Univision-AP Poll relating to Hispanics and Language Barriers in Education show that despite valuing high school completion, language barriers are crucial obstacles for Hispanics when helping their children with school, and achieving graduation.

Telemundo announced the results of the newest Ipsos-Telemundo telephone poll. As the controversy over the immigration law in Arizona continues, eight in ten Hispanics (81%) say that the hardships faced by Hispanic immigrants living in the United States are worth it in order to ensure a better future for their families.

LatinWorks has been named as the Hispanic agency of record for Post Foods, LLC. LatinWorks will focus on leading Hispanic Brand development initiatives for the Post brands, including the iconic cereal Honey Bunches of Oats.

Article from AdAge, July 26th: “Hispanic market hits the tipping point” No kidding, really? “Over 50 million Hispanics expected to report in the 2010 Census, “a sweet market for consumer goods and services,” “more vital to future growth in consumer spending than at any time in the past.” WOW. Joe Zubizarreta – Zubi Advertising

Available on HispanicCMO.com

Multicultural marketing agency Marketvision has named brand marketing veteran Frenchie Guajardo to lead agency innovation. As the new VP of Strategic Innovation, she will work with marketvision’s clients to bring digital and shopper marketing to the forefront of their marketing efforts.