Striving for the American Dream has always been a goal for many Americans, but today three-quarters of African-Americans (75%) and Hispanics (76%), along with over two-thirds of Non-Hispanic Whites (68%) believe “the American Dream is more of a dream than a real possibility for most people,” according to a new multicultural study from The Futures Company.
Agency
Univision-AP Poll: HISPANIC IDENTITY
The findings of the Univision-AP Poll relating to Hispanic Identity show that Latinos overwhelmingly believe it is important to retain their unique identity even as they work to blend into American society.
Lopez Negrete Communications named Hispanic AOR for Quilted Northern Bath Tissue.
Lopez Negrete Communications, Inc. has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern bath tissue brand.
Bikinis, betrayal and even ballet! Behind Sí TV’s new season of Model Latina NYC.
After an exclusive premier party at the capital of beauty and fashion, SíTV’s Model Latina NYC promises to deliver the excitement and drama that comes with 15 Latinas competing for stardom and fortune, all while the camera is rolling! However, more than great sultry and sexy reality-TV, marketers ought to notice on the stardom and fortune the bilingual and bicultural market represents. By Liliana Gil, Managing Partner AG-XL Alliance/p>
Available on HispanicCMO.com
The ‘New Normal’ in Consumer Shopping Behavior.
The doldrums of summer arrived early, it seems. Several recent research reports on consumer sentiment and shopping behavior show that Americans are not ready to open their wallets any wider this year than last. Lisa E. Phillips, Senior Analyst/eMarketer
Available on HispanicCMO.com
The Hispanic Population Numbers Surprising Marketers Again!
We are all waiting for the Census numbers. According to the official schedule we will not know the official number of US Hispanics until April of 2011. Nevertheless I took the time to look at some sources of data to figure out what the growth of US Latinos is likely to be in the next few years.
Some Irony in AdAge’s 2010 Hispanic Fact Pack.
So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.
by Jose Villa
AVAILABLE on HispanicAd.com El Blog
AHAA’s 2010 Annual Conference.
AHAA will be holding it’s annual conference and has developed content that will stimulate attendees from all agency disciplines as well as all agency partners. For the first time, we are inviting clients to join us, to experience a conference that delivers content at an elevated level. We all know the importance of the market. We’re in it. We will join together to discuss what’s next and learn from those who face the same challenges we do yet were able to overcome them to elevate the market and business.
Outlook for Back-to-School Shopping Season Improving.
Shoppers are putting down their pencils and turning to social networks and mobile phones this back-to-school shopping season, according to a new consumer survey by Deloitte. Additionally, shoppers plan to revisit some of the shopping destinations they put on hold during the recession.
The Black Population in the United States: 2007 and 2008
A series of detailed tables with data on a wide range of demographic and socioeconomic characteristics of the Black population. Topics covered include marital status, educational attainment, nativity and citizenship status, labor force and employment status, occupation, earnings, poverty and housing tenure. The data, collected by the Current Population Survey, pertain to the noninstitutionalized population and are shown for the Black Alone population and the Black Alone or in Combination population.
