Laura Marella – Vice Chairman of GlobalHue since 2007 departs the agency.
Ms. Marella has enjoyed a stella career in the US Hispanic advertising industry, previously she was SVP/Chief Growth Officer at Casanova Pendrill.
Agency
The vox collective launches VoxVentures to focus on Products & Branded Content.
The vox collective unveiled VoxVentures–a division focused on the creation of products and content for clients, distribution partners, as well as venture capital partners looking to invest in high growth areas.
U.S. Unauthorized Immigration flows are down sharply since Mid-Decade.
The annual inflow of unauthorized immigrants to the United States was nearly two-thirds smaller in the March 2007 to March 2009 period than it had been from March 2000 to March 2005, according to new estimates by the Pew Hispanic Center.
Hispanic HHs use of Communication & Entertainment Services.
According to Centris, in many areas related to technology, Hispanic households profiled similarly to White and Blacks. Hispanic households are often as likely to own technology products or subscribe to technology services — ranging from cell phones to HDTV and broadband connections — as White households that have higher annual incomes on average.
Harrenmedia & Vertical3 Media form strategic partnership.
Harrenmedia, a digital marketing solutions company for the Latinamerican and U.S. Hispanic markets, announced its strategic Alliance with Vertical3Media, digital consulting company, characterized for offering its clients strategy and digital marketing services.
Payday Proximity changes Consumer Motives & Behavior.
As any nine-to-fiver will testify, a new paycheck brings with it a familiar sense of freedom, albeit one that dwindles in lockstep with the balance in one’s checking account. But, it’s not account size that influences consumer behavior; rather, it’s the time that has elapsed since payday, according to a new study published in the September issue of the Journal of Marketing.
Changes in US Latino Mindset & Social Behavior – Arizona SB1070 Law.
The Association of Hispanic Advertising Agencies held a webinar today with agency members and selected guest to present highlights of the findings of a study that gauge the impact of the Arizona SB1070 law and potential copycat usage of the law in other states across the USA.
Available at HispanicCMO.com
LATISM launches awards program for Achievement in Digital/Social Communications.
Latinos in Social Media (LATISM), an organization of social media professionals of Hispanic origin, has launched an annual awards program for excellence in Latino communications in California. The first awards ceremony — September 18 at the Los Angeles Convention Center — will be the centerpiece of the kickoff of “Latino2: The California Tour,” a year-long event series focusing on the emergence of Latin-Americans in the digital/social world.
