Article from AdAge, July 26th: “Hispanic market hits the tipping point” No kidding, really? “Over 50 million Hispanics expected to report in the 2010 Census, “a sweet market for consumer goods and services,” “more vital to future growth in consumer spending than at any time in the past.” WOW. Joe Zubizarreta – Zubi Advertising
Available on HispanicCMO.com
Multicultural marketing agency Marketvision has named brand marketing veteran Frenchie Guajardo to lead agency innovation. As the new VP of Strategic Innovation, she will work with marketvision’s clients to bring digital and shopper marketing to the forefront of their marketing efforts.
Striving for the American Dream has always been a goal for many Americans, but today three-quarters of African-Americans (75%) and Hispanics (76%), along with over two-thirds of Non-Hispanic Whites (68%) believe “the American Dream is more of a dream than a real possibility for most people,” according to a new multicultural study from The Futures Company.
The findings of the Univision-AP Poll relating to Hispanic Identity show that Latinos overwhelmingly believe it is important to retain their unique identity even as they work to blend into American society.
Lopez Negrete Communications, Inc. has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern bath tissue brand.
After an exclusive premier party at the capital of beauty and fashion, SíTV’s Model Latina NYC promises to deliver the excitement and drama that comes with 15 Latinas competing for stardom and fortune, all while the camera is rolling! However, more than great sultry and sexy reality-TV, marketers ought to notice on the stardom and fortune the bilingual and bicultural market represents. By Liliana Gil, Managing Partner AG-XL Alliance/p>
Available on HispanicCMO.com
The doldrums of summer arrived early, it seems. Several recent research reports on consumer sentiment and shopping behavior show that Americans are not ready to open their wallets any wider this year than last. Lisa E. Phillips, Senior Analyst/eMarketer
Available on HispanicCMO.com
We are all waiting for the Census numbers. According to the official schedule we will not know the official number of US Hispanics until April of 2011. Nevertheless I took the time to look at some sources of data to figure out what the growth of US Latinos is likely to be in the next few years.
