Agency

This week the Center for American Progress published results of a new study they conducted in conjunction with A Woman’s Nation, the

Rockefeller Foundation and TIME magazine regarding public attitudes about women, society and the work place. The research was fielded (via telephone) in the Summer of 2009 and included a 10% “oversample of Latinos,” which were allowed to answer the survey in either English or Spanish. (They have yet to confirm how many surveys were actually conducted in Spanish).

What is perplexing to me, however, were the results. The study found that Latino attitudes were “basically in line with those of other groups” but that on some issues – like the rise of women in the workplace and balancing work and life issue, Latinos were actually more open-minded that their General Market counterparts – honestly, I started spitting my coffee out and asking myself, ¿qué, qué?

By Chiqui Cartagena

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Already creating major buzz with television coverage on CBS and Telemundo47, bellezabandida [aka “beauty bandits’] has the beauty industry, media and blogosphere chatting and buzzing about “the bandida’s” arrival.

MagnaGlobal , a division of IPG’s Mediabrands, releases an updated US Media Advertising Revenue Forecast.

We expect media suppliers to generate $169.9 billion dollars of advertising revenues during 2010. On the back of continued improvements in the economy and the absence of a “double dip” return to recessionary conditions, MagnaGlobal forecasts that the US advertising economy will grow by 2.1% during 2010, excluding Political and Olympic advertising on TV. This is marginally higher than our prior forecast of 1.6% year-to-year growth.

Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a party where no one shows up.If the key to your event is getting press to come, then you need to be able to get their interest and participation. That’s why I’ve jotted down the following tips to help you get the word out to the press in a way that will give you a high percentage shot at having them attend. By Marsha Friedman

Available on HispanicPRpro.com

Wendy’s Restaurants has reduced the list of agencies to two US Hispanic agencies potential handle their Hispanic advertising and marketing assignment. The winner is expect to be announced this week.

According to our sources, the two agencies still in the hunt are the Miami office of The Bravo Group and San Antonio based Bromley Communications.

American consumers have re-learned how to shop — and in the process re-shaped the playing field for both consumer products marketers and packaged goods retailers. The recession has made it necessary for Americans to rethink and adjust their shopping patterns, which has resulted in a more strategic, informed — and even calculating —approach to a shopping game previously driven by impulse, advertising responsiveness and the fundamental attractiveness of brands. DOWNLOAD REPORT HERE.

The number of minority-owned businesses increased by 45.6 percent to 5.8 million between 2002 and 2007, more than twice the national rate of all U.S. businesses, according to the U.S. Census Bureau. In addition, the number of women-owned businesses increased 20.1 percent during the same period. The total number of U.S. businesses increased between 2002 and 2007 by 18.0 percent to 27.1 million.

Sí TV announced that Gilbert Dávila has joined the network’s board. The announcement was made by Michael Schwimmer, Sí TV’s chief executive officer.

Portability. Rich content. Interactivity. User control. Preferred viewing environment. When it comes to media, consumers want what they want, when they want it. Advertisers can respond to this dynamically changing market by adopting a highly integrated approach to media planning. The key to efficient planning is aligning media inventory with precisely defined consumer segments that go beyond demographics to encompass client-specific profiles and evaluating media from a consumer centric, holistic fashion, to allow you to optimize your cross-platform plans.uced the media cost by 35% per person.

Available on HispanicCMO.com