Agency

The Center for American Progress, in conjunction with A Woman’s Nation, the Rockefeller Foundation, and TIME magazine, conducted a landmark study in the summer of 2009 into public attitudes about women, society, and the workplace. Women are approaching the historic milestone of constituting half of the workforce, and the study sought to determine how Americans felt about a range of changes in the nature of modern family life and work. DOWNLOAD REPORT HERE.

The shopping behavior data coupled with the demographic trends suggest that an enduring shift has taken place as a result of the Great Recession. Going forward, purchases will be more deliberate and purposeful. Conspicuous consumption will give way to more conscious or practical consumerism. Rampant deal-seeking will be replaced by more purchase selectivity and the use of shopping techniques and tools discovered during the recession. DOWNLOAD REPORT HERE.

Rauxa, an integrated one-to-one marketing agency headquartered in Orange County, Calif., announced the growing demand for its multicultural practice, Rauxa Roja.

Pronto Insurance launches three new :30 TV spots titled ABS, ARMS and LEGS. The new TV campaigns, created by Machete, were produced in English and Spanish and will begin airing July 2010 in San Antonio, Houston, Laredo and the Rio Grande Valley.

Chicago based Creación Marketing Communications has been selected to handle all aspects of brand building and communication strategy for HACE (Hispanic Alliance for Career Enhancement). HACE is a national non-profit organization dedicated to the advancement of Latino professionals.

Cesar Millan, star of the hit National Geographic Channel program Dog Whisperer with Cesar Millan, and his charitable organization, the Millan Foundation, will help spread awareness of the importance of spaying and neutering pets and its direct impact on canine overpopulation through a series of Spanish-language public service efforts. The spay and neuter awareness campaign was strategically and creatively conceptualized by award-winning Hispanic marketing agency Lopez Negrete Communications, Inc. and consists of television, radio, and public/community relations, all aimed at Spanish-speaking dog owners.

The nation’s top retailers managed to hold on to their coveted spots, even with the troublesome economy, but a new group of companies are sneaking onto the playing field, according to an annual ranking of retailers by sales. The STORES Top 100 Retailers, featured in the July issue of STORES Magazine, are ranked by U.S. retail sales, rather than overall corporate revenues.

Women have enormous purchase power – 85% of all brand purchases are made by women. As the CHO – Chief Household Officer – American women make 92% of vacation purchases, 93% of food purchases and control $7 billion in annual spending. As the primary shoppers, women are a key audience for advertisers. For online advertisers, knowing what women want from the web is essential for campaign success. DOWNLOAD REPORT HERE.

David Ansett, the founder of Truly Deeply, a creative branding agency based in Melbourne, Australia, shares his comprehensive look at trends in brand identity, logos, packaging, advertising, retail, online and more in this comprehensive 176-page report. Topics include brand visual language relating to color, as well as the 10 most critical questions you should be asking yourself about your brand’s visual language.

Available on HispanicCMO.com

With the U.S. Hispanic population becoming a major consumer force, brand marketers’ need for comprehensive consumption and media measurement on this segment is essential. At a recent meeting of the Latinum Network, held at NBA headquarters in Manhattan, marketing executives from the nation’s most powerful brands called for stepped up action by the industry’s leading measurement and data companies.

Available on HispanicCMO.com