American consumers have re-learned how to shop — and in the process re-shaped the playing field for both consumer products marketers and packaged goods retailers. The recession has made it necessary for Americans to rethink and adjust their shopping patterns, which has resulted in a more strategic, informed — and even calculating —approach to a shopping game previously driven by impulse, advertising responsiveness and the fundamental attractiveness of brands. DOWNLOAD REPORT HERE.
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Census Bureau: Minority Business Ownership increasing at more than 2X National Rate.
The number of minority-owned businesses increased by 45.6 percent to 5.8 million between 2002 and 2007, more than twice the national rate of all U.S. businesses, according to the U.S. Census Bureau. In addition, the number of women-owned businesses increased 20.1 percent during the same period. The total number of U.S. businesses increased between 2002 and 2007 by 18.0 percent to 27.1 million.
Gilbert Dávila joins Sí TV Board.
Sí TV announced that Gilbert Dávila has joined the network’s board. The announcement was made by Michael Schwimmer, Sí TV’s chief executive officer.
Data Integration optimizes advertising Media Mix.
Portability. Rich content. Interactivity. User control. Preferred viewing environment. When it comes to media, consumers want what they want, when they want it. Advertisers can respond to this dynamically changing market by adopting a highly integrated approach to media planning. The key to efficient planning is aligning media inventory with precisely defined consumer segments that go beyond demographics to encompass client-specific profiles and evaluating media from a consumer centric, holistic fashion, to allow you to optimize your cross-platform plans.uced the media cost by 35% per person.
Available on HispanicCMO.com
Latino attitudes about Women & Society.
The Center for American Progress, in conjunction with A Woman’s Nation, the Rockefeller Foundation, and TIME magazine, conducted a landmark study in the summer of 2009 into public attitudes about women, society, and the workplace. Women are approaching the historic milestone of constituting half of the workforce, and the study sought to determine how Americans felt about a range of changes in the nature of modern family life and work. DOWNLOAD REPORT HERE.
The new Consumer behavior paradigm: Permanent or Fleeting?
The shopping behavior data coupled with the demographic trends suggest that an enduring shift has taken place as a result of the Great Recession. Going forward, purchases will be more deliberate and purposeful. Conspicuous consumption will give way to more conscious or practical consumerism. Rampant deal-seeking will be replaced by more purchase selectivity and the use of shopping techniques and tools discovered during the recession. DOWNLOAD REPORT HERE.
Rauxa Rojo expands.
Rauxa, an integrated one-to-one marketing agency headquartered in Orange County, Calif., announced the growing demand for its multicultural practice, Rauxa Roja.
Pronto Insurance launches new TV campaign.
Pronto Insurance launches three new :30 TV spots titled ABS, ARMS and LEGS. The new TV campaigns, created by Machete, were produced in English and Spanish and will begin airing July 2010 in San Antonio, Houston, Laredo and the Rio Grande Valley.
Creación to handle Hispanic Alliance for Career Enhancement.
Chicago based Creación Marketing Communications has been selected to handle all aspects of brand building and communication strategy for HACE (Hispanic Alliance for Career Enhancement). HACE is a national non-profit organization dedicated to the advancement of Latino professionals.
Dog Whisperer partners with Lopez Negrete for Spay and Neuter Initiative.
Cesar Millan, star of the hit National Geographic Channel program Dog Whisperer with Cesar Millan, and his charitable organization, the Millan Foundation, will help spread awareness of the importance of spaying and neutering pets and its direct impact on canine overpopulation through a series of Spanish-language public service efforts. The spay and neuter awareness campaign was strategically and creatively conceptualized by award-winning Hispanic marketing agency Lopez Negrete Communications, Inc. and consists of television, radio, and public/community relations, all aimed at Spanish-speaking dog owners.
Top 100 Retailers Report.
The nation’s top retailers managed to hold on to their coveted spots, even with the troublesome economy, but a new group of companies are sneaking onto the playing field, according to an annual ranking of retailers by sales. The STORES Top 100 Retailers, featured in the July issue of STORES Magazine, are ranked by U.S. retail sales, rather than overall corporate revenues.
