Women have enormous purchase power – 85% of all brand purchases are made by women. As the CHO – Chief Household Officer – American women make 92% of vacation purchases, 93% of food purchases and control $7 billion in annual spending. As the primary shoppers, women are a key audience for advertisers. For online advertisers, knowing what women want from the web is essential for campaign success. DOWNLOAD REPORT HERE.
Agency
The Visual Language of Brand.
David Ansett, the founder of Truly Deeply, a creative branding agency based in Melbourne, Australia, shares his comprehensive look at trends in brand identity, logos, packaging, advertising, retail, online and more in this comprehensive 176-page report. Topics include brand visual language relating to color, as well as the 10 most critical questions you should be asking yourself about your brand’s visual language.
Available on HispanicCMO.com
Leading Brands step up the pressure on Information & Measurement Companies.
With the U.S. Hispanic population becoming a major consumer force, brand marketers’ need for comprehensive consumption and media measurement on this segment is essential. At a recent meeting of the Latinum Network, held at NBA headquarters in Manhattan, marketing executives from the nation’s most powerful brands called for stepped up action by the industry’s leading measurement and data companies.
Available on HispanicCMO.com
Global Online Shopping Report.
The Internet has transformed many aspects of life, but perhaps none more so than how we shop for goods and services. While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat. And for some services, such as booking travel or buying concert tickets, the ability to do so online has made the process much easier and more efficient.
The Great Recession at 30 Months.
More than half (55%) of all adults in the labor force say that since the Great Recession began 30 months ago, they have suffered a spell of unemployment, a cut in pay, a reduction in hours or have become involuntary part-time workers, according to a new survey by the Pew Research Center’s Social and Demographic Trends Project.
FUJIFILM launches Hispanic marketing campaign.
FUJIFILM North America Corporation has launched its first Hispanic marketing campaign to support the launch of its new digital cameras with special emphasis on the FinePix Z70 and the durability of the FinePix XP10 digital camera. The campaign that began in May and will continue through August was designed to appeal to the Hispanic consumer as part of an overall company initiative to be more relevant to this audience.
PR Newswire launches new Hispanic Media Database.
PR Newswire introduced its Hispanic MEDIAbase service, a newly designed media intelligence tool that catalogues over 4,500 journalists and 2,000 media outlets catering to the Hispanic community.
Available on HispanicPRpro.com
Consumers widely exposed to media prior to Shopping.
Nearly two-thirds of consumers listen to the radio, and nearly half view television, in the minutes prior to shopping.
