One of the main things I teach during my media training sessions is that there is only one time/instance when you let your guard down with the media and speak off the record: NEVER!
By J.M. de Jesús, MBA
Available on HispanicPRpro.com
Agency
The New State of America: What the 2010 Census will reveal about the Evolution of America.
It’s hard to escape news about the 2010 U.S. Census. Besides multiple mailings to every household in the country, the government has also launched a major advertising campaign with a budget of over one hundred million dollars. But what does the 2010 Census mean to the advertising and marketing community? What can we expect to learn from the 2010 Census? What will it reveal about the composition of the United States and Hispanics, the fastest growing minority group? How can we use this data to improve brand marketing efforts? Isaac Mizrahi, SVP, Managing Director at U.S. Hispanic agency Alma DDB, and veteran marketer Howard Konig explore the issues.
Walker named President of Univision Local Media.
Univision Communications Inc. announced that Peter Walker has been named to the newly created position of president of Univision Local Media, effective July 12, 2010. Univision also announced that Joanne Lynch, president of the Univision Television Station Group, will retire after nearly 20 years with the Company at the end of August.
VIA Metropolitan Transist names Creative Civilization as AOR.
VIA Metropolitan Transit has selected San Antonio-based marketing and communications firm, Creative Civilization, as its agency of record for advertising and marketing services.
Tecate Light’s ‘Papás’ ad campaign return to the small screen.
Tecate Light announced the return of its award-winning ad campaign “Papás”, anchored on the brand’s tagline “Por los que quieren más” or “For those who want more.” Three Spanish-language spots are now airing on Univision, Telemundo, Azteca America and Estrella TV in markets where the beer is available, including Ariz., Calif., and Texas.
Valdes Fauli named US Managing Director at Jeffrey Group.
Mike Valdés-Fauli has been promoted to the newly-created post of U.S. Managing Director at The Jeffrey Group. He was also appointed to the agency’s Executive Management Committee, joining Founder and Chairman Jeffrey Sharlach, President Jorge Ortega and Chief Operating Officer Brian Burlingame.
Available on HispanicPRpro.com
Leo Burnett sweeps Radio Lions.
Leo Burnett won Gold Lions for Radio, Media and Outdoor at Cannes Lions 2010 Festival. The agency network offices earned seven more Lions, including three more Gold Lions in the Radio Category.
Why Marketers must keep Kids’ safety in Mind.
More than one-quarter of parents with kids under 18 think their children will be spending more time online now that summer vacation is getting started, according to a June survey by the National Cyber Security Alliance (NCSA).
