As customers take a more active role in the brand conversation engagement is fast becoming a critical strategy and metric for leading marketers. They see it as a way to cut through the clutter, add incremental revenue, and increase brand resilience. Still, many CMOs are at odds over how to formulate their engagement strategies correctly and how to measure their impact.
Available on HispanicCMO.com
In an effort to continue this important initiative, the Magic have announced a new partnership with two of the leading independent multicultural marketing agencies. The team has retained Circulation Expertí, Ltd and Act-é Marketing Solutions to serve collectively as its multicultural marketing agencies.
MAGNAGLOBAL, a division of IPG’s Mediabrands, has released an updated forecast for advertising around the world alongside a comprehensive model including data for more than 60 countries covering years between 2000 and 2015.
12-24 year olds are more connected, more tech savvy, and more likely to use personal devices such as smartphones, laptops and other gadgets for video viewing. They are also less likely to watch traditional television. But much of this is driven by economic necessity and lifestyle choices, and is likely to change as the younger becomes the older generation.
Does your agency focus its attention on tactics, rather than strategy?
Many people talk about the agency model being “broken,” and the primary reason is that most agencies are compensated by their clients based on tactics, not strategy. When you compensate your agency partners for the tactical side of the business (the media plans and the banners or websites they create) rather than the strategic side of the business, you get what you pay for.
AVAILABLE on HispanicCMO.com
Last night the Hispanic PR and Social Media community descended on Times Square for the inaugural event of the New York chapter of the Hispanic Public Relations Association. Over empanadas and sangria, PR executives networked and bonded with one another. It was the first time so many Hispanic PR professionals from the Tri-State area gathered in one room and toasted one another… but it won’t be the last.
AVAILABLE on HispanicPRpro.com
Yesterday was one of those days when you had to pull out your notebook and jot down some interesting thoughts from a conversation. Having coffee with Liliana Gil – Cultural Intelligence | Managing Partner in Tribeca in New York City, she enlightened me with the concept of ‘The Illusion of Inclusion’.
The illusion of Inclusion is based on the concepts that companies are involved in Hispanic or Multicultural marketing the right way or not.
By Gene Bryan / HisanicAd.com. To read more CLICK above.
With economic conditions remaining uncertain and advertising showing a modest return to stability, consumer behavior is expected to be the catalyst of entertainment and media (E&M) industry change over the next five years, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2010-2014 (Outlook).
Euro RSCG Worldwide is showing a historic shift in consumer values and behaviors, as people begin to rethink what is important and how they want to live. Analyzing the findings of its survey of 5,700 adults in seven markets (Brazil, China, France, Japan, Netherlands, United Kingdom, United States), the company reveals how changes in consumer consciousness are driving people away from the hyperconsumerism of recent decades and toward a more mindful approach to living and consuming.
Recent research from Mintel suggests that Hispanic women feel underrepresented in the beauty and personal care aisle. Over half of survey respondents said they would like to see more personal care products designed just for them and 64% would like more hair care products created specifically for Latinas.
