Agency

How did our agency spend the inaugural game of the 2010 FIFA World Cup? We were Hudson River Park, where d expósito & Partners watched the Mexico vs South Africa match with Jaime Camil and over 500 die-hard fans of the selección mexicana. This was the first in a series of World Cup viewing parties, courtesy of our client McDonald’s.

According to NRF’s 2010 Father’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person will spend $94.32 on dear ole dad this year, up from $90.89 last year. Total Father’s Day spending is expected to reach $9.8 billion.*

Companies still face many challenges in using Web analytics and measurement effectively, but some are taking steps to address those problems and move toward more coherent and integrated measurement strategies, according to a spring 2010 study by Econsultancy and analytics firm Lynchpin.

This is what our conference room became when Mexico was playing South Africa for the opening match of the World Cup – Lopez Negrete Communications in Houston. How is your agency celebrating the 2010 World Cup matches?

For the first time since the second quarter of 2007, a majority (51%) of CEOs of the nation’s leading private companies surveyed for PricewaterhouseCoopers’ Private Company Trendsetter Barometer were optimistic about the US economy’s prospects over the next 12 months (up six points from the previous quarter and up 32 points from the same quarter in 2009). Similarly, the number of CEOs expressing pessimism fell four points from the previous quarter to 11%, a 30-point drop from the same quarter in 2009.

comScore, Inc. released a study on the state of the Internet in Latin America. The report found that Internet usage across the region has witnessed significant growth in the past year, with visitation increasing 23 percent to now represent 8 percent of the world’s total Internet audience.

MindshareWhen it comes to the World Cup 2010, Brazil is by far the favorite team of digitally savvy soccer fans around the world, according to a new study.

With the World Cup kickoff just underway, the tournament is on the mind – and broadband – of soccer fans worldwide. Using Brand Association Mapping (BAM), The Nielsen Company looked at the differences in what was driving the World Cup conversation online across seven different countries.

Nike is not an official World Cup sponsor but, thanks to some creative marketing, that doesn’t stop consumers across the globe from linking the company to the world’s largest soccer tournament. The Nielsen Company analyzed online blogs, message boards and social networking sites and found that the sports shoe and apparel giant was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.

The U.S. Census Bureau released population estimates as of July 1, 2009, for the nation, each state and the District of Columbia by age, sex, race and Hispanic origin.