In the streets of New York City, financial capital of the world, Bank of America proudly leads by example with bilingual signage at their iconic Empire State location. This visible commitment to engage and reach walking-by New Yorkers “in language”, is indicative of a bigger trend: banking in Spanish pays off!
By Liliana Gil – Managing Partner – Cultural Intelligence Officer
AVAILABLE on HispanicCMO.com
The ANA (Association of National Advertisers) is now accepting entries for its 10th annual Multicultural Excellence Awards. The awards recognize member companies and marketers for their work in producing superior multicultural advertising and marketing campaigns.
A new Harris Poll measures what Americans think about the United States or, more specifically, how they rate 16 elements of American life.
Large majorities of the public give high marks to science and technology, the Constitution, the quality of life and colleges and universities. Large majorities give poor marks to our political system, the economic system, public schools, the health care system and the legal system.
MAGNAGLOBAL, a division of IPG’s Mediabrands, has released an updated forecast for online advertising.
The presence of millions of businesses, billions of consumers, and hundreds of billions in e-commerce activity around the world make the Internet increasingly important to marketers with every passing day. In this context, we forecast that global online advertising will rise by 12.4% in constant currency terms during 2010, to $61.0 billion dollars globally.
Shifts in how people consume music, entertainment and news are undermining traditional media business models that currently support the cost of making great content. The irony is that by embracing and taking advantage of the new media landscape that threatens their survival, media companies can not only survive, but actually thrive.
As 2011 planning season approaches, here are a few things you can do to increase the probability that you’ll get the resources you need for marketing to help drive business goals. Before you go in with your request, work your way down this checklist.
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The Tenth District of the American Advertising Federation announces the Southwest Advertising Hall of Fame Class of 2010 with seven new honorees, among whom will be Alex López Negrete, President, CEO and Chief Creative Officer of Lopez Negrete Communications, Inc., in Houston, Texas.
