Agency
Nortegate Market’s “POR EL FÚTBOL”
Northgate González Market faced the challenge of connecting with its core Hispanic audience during the World Cup. But how do you compete against global brands spending millions on advertising and marketing campaigns for this phenomenon that comes every four years?
A win for our Hispanic Market
When one of our Hispanic Market agencies wins a new piece of business, at HispanicAd.com we celebrate. When one of our agencies' creatives gets recognized at Cannes, we know what it means. Today we join and salute media leader Gloria Constanza of d expósito & Partners who is being honored with The Medallas de Cortéz Award, from Radio Ink during the Hispanic Radio Conference taking place in Miami. For Hispanic and Multicultural to live and grow, we need strong experts like this maven who is still "fighting the fight" after being a mentor to so many and still growing business for so many brands in America!
More People Moved Across State Lines in 2021 Than in 2019, Many to Neighboring States
More people moved across state lines in 2021 than in 2019, many to and from highly populated and neighboring states, according to U.S. Census Bureau estimates released today.
2023 Global Mid-Year Forecast [REPORT]
Halfway through 2023, we’re still dealing with rising inflation and adjustments to consumer behaviors brought on by the pandemic. As we look ahead to the rest of the year, we should expect a return to some kind of normalcy in terms of advertising revenue growth.
Telemundo Atlanta and Atlanta Convention & Visitors Bureau Co-Produce Cinematic-Style Series Highlighting Latin Culture and Flavors in Atlanta
Telemundo Atlanta and Atlanta Convention & Visitors Bureau (ACVB) announce the upcoming launch of Atlanta con Sabor Latino (Atlanta with Latin Flavor), a highly creative, bilingual lifestyle series showcasing Latin culture and cuisine through intertwined stories from Latinos who call Atlanta home.
Navigating the Intersectionality of Organizational Culture and Change Management [PODCAST]
In this episode of The New Mainstream podcast, Alissa Lieppman, Vice President, Head of Culture & Business Operations for NFL Media at the National Football League (NFL), shares insights on how the league effectively navigated the challenges of an office relocation while also emphasizing the importance of culture on change management.
Arguments for and against linguistic purity and its implications for marketing to Hispanics in the US.
Second to Mexico, the US has the second largest population of Spanish speakers (Tompson, 2021). Due to this extensive mix of cultures, there is a unique melding of languages. This has created many arguments for and against keeping the Spanish language in its separate and pure form, however, using an informal naturally evolved form of the Spanish language can benefit marketers by providing emotional appeals to reach a wider audience and bridge the cultural gap. By Stephanie Snopek - Center for Hispanic Marketing Communication, School of Communication at Florida State University
What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?
Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? By Xavier Mantilla
Increasing Value of Gender Diversity & LGBTQ+ Inclusivity in Adverting & Programming [REPORT]
Nielsen released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in authentic representation in media content and advertising.
Reaching The Moveable Middle [REPORT]
The fact that consumer-packaged goods (CPG) marketers sell products to retailers, rather than consumers, has long made understanding their target audience difficult.
Data Privacy and Personalization: Is Your Marketing Future Proof?
Welcome to the new era of data privacy, regulation and a cookie-less future. As we approach the many changes impacting digital marketing, marketers can embrace new technology solutions and create better, more personalized experiences for their customers.
Canela Media enters partnership with Futbol Sites
Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and US Hispanic sports fans.
Majority of White-Collar Workers Don’t Feel Generative AI Is Immediate Threat to Their Jobs; Want to Be Upskilled
U.S. white collar professionals do not see emerging tech like generative AI as an immediate threat to their jobs but also desire more opportunities to upskill in AI—including generative AI—from their current employers, according to a recent survey conducted by KPMG LLP, the U.S. audit, tax, and advisory firm.
The world of ‘ands’: Consumers set the tone
Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these trends?
What is social media?
Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content.
2023 telecom industry outlook [REPORT]
In the year ahead, telecommunications companies will be focused on delivering advanced connectivity and higher performance to customers while reinforcing value and competitiveness. Our 2023 outlook examines five trends shaping telecom industry growth and business strategy, from 5G monetization to edge computing to an increasing focus on sustainability.
Why Can’t We Connect with People as Strongly as We Do with Our Devices?
Since the end of the pandemic, there has been a seismic shift toward living in the moment and not experiencing everything through a screen. As we were all forced to stay in our homes and not engage in normal in-person meetings, we all longed for the day that we could see each other again. So were brands and agencies, who spent the time alone from customer interaction retooling their industries to become fully digital.
Does a Purpose Help Brands Grow?
There’s a distinct path to differentiating a brand by delivering higher-order Elements of Value.
Cultivate Meaningful Growth – Empowering Your Business with Culture Marketing Strategies for Upwardly Mobile Hispanic Consumers
By Gaby Alcantara Diaz - Semilla According to Ipsos' findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of these households being raised in middle-class backgrounds, nearly one in four grew up in poverty. Nevertheless, they have achieved upward mobility, with their household spending surpassing their non-Hispanic white counterparts by 16% annually. In total, Hispanic households possess a staggering $12.8 trillion in net worth.
ANA Releases Updated Media Buying Contract Template
The Association of National Advertisers (ANA) has updated its services agreement template for advertisers to use when contracting with media buying agencies as part of the trade group’s ongoing efforts to increase transparency between clients and agencies.
