Agency

PR Newswire introduced its Hispanic MEDIAbase service, a newly designed media intelligence tool that catalogues over 4,500 journalists and 2,000 media outlets catering to the Hispanic community.

Available on HispanicPRpro.com

Nearly two-thirds of consumers listen to the radio, and nearly half view television, in the minutes prior to shopping.

One of the main things I teach during my media training sessions is that there is only one time/instance when you let your guard down with the media and speak off the record: NEVER!

By J.M. de Jesús, MBA

Available on HispanicPRpro.com

It’s hard to escape news about the 2010 U.S. Census. Besides multiple mailings to every household in the country, the government has also launched a major advertising campaign with a budget of over one hundred million dollars. But what does the 2010 Census mean to the advertising and marketing community? What can we expect to learn from the 2010 Census? What will it reveal about the composition of the United States and Hispanics, the fastest growing minority group? How can we use this data to improve brand marketing efforts? Isaac Mizrahi, SVP, Managing Director at U.S. Hispanic agency Alma DDB, and veteran marketer Howard Konig explore the issues.

Univision Communications Inc. announced that Peter Walker has been named to the newly created position of president of Univision Local Media, effective July 12, 2010. Univision also announced that Joanne Lynch, president of the Univision Television Station Group, will retire after nearly 20 years with the Company at the end of August.

VIA Metropolitan Transit has selected San Antonio-based marketing and communications firm, Creative Civilization, as its agency of record for advertising and marketing services.