FUJIFILM North America Corporation has launched its first Hispanic marketing campaign to support the launch of its new digital cameras with special emphasis on the FinePix Z70 and the durability of the FinePix XP10 digital camera. The campaign that began in May and will continue through August was designed to appeal to the Hispanic consumer as part of an overall company initiative to be more relevant to this audience.
Agency
PR Newswire launches new Hispanic Media Database.
PR Newswire introduced its Hispanic MEDIAbase service, a newly designed media intelligence tool that catalogues over 4,500 journalists and 2,000 media outlets catering to the Hispanic community.
Available on HispanicPRpro.com
Consumers widely exposed to media prior to Shopping.
Nearly two-thirds of consumers listen to the radio, and nearly half view television, in the minutes prior to shopping.
What General Stanley McChrystal forgot, that could have saved his job.
One of the main things I teach during my media training sessions is that there is only one time/instance when you let your guard down with the media and speak off the record: NEVER!
By J.M. de Jesús, MBA
Available on HispanicPRpro.com
The New State of America: What the 2010 Census will reveal about the Evolution of America.
It’s hard to escape news about the 2010 U.S. Census. Besides multiple mailings to every household in the country, the government has also launched a major advertising campaign with a budget of over one hundred million dollars. But what does the 2010 Census mean to the advertising and marketing community? What can we expect to learn from the 2010 Census? What will it reveal about the composition of the United States and Hispanics, the fastest growing minority group? How can we use this data to improve brand marketing efforts? Isaac Mizrahi, SVP, Managing Director at U.S. Hispanic agency Alma DDB, and veteran marketer Howard Konig explore the issues.
