Interbrand has released the findings from its 2010 Internal Brand Engagement Survey in its latest whitepaper, Unlocking the Power of Employees to Drive Success: Actionable Ideas for Companies of Any Size.
Agency
Texas Hispanic Upfront POSTPONED.
The second Texas Hispanic Upfront, to be held on June 17 and 18, 2010 at the historic Aztec Theater in downtown San Antonio has been postponed indefinitely.
AARP – Hispanics 45 PLUS are more Sexually Active.
According to a new AARP survey, Sex, Romance, and Relationships Among Hispanics Age 45 plus are more sexually active than their counterparts in the general population. The survey also showed that Hispanics believe that an active and healthy sex life is important in maintaining a successful relationship and that sexual satisfaction is higher among Hispanics 45 plus who are married than those who are single. They’re also less likely to think that there is too much emphasis on sex in today’s culture.
Cultural Map of the New America.
GlobalHue revealed the results of a new U.S. survey of four major population segments, creating a comprehensive cultural map of a rapidly changing nation and providing marketers with new information on consumers in the New America. A key finding is that bicultural Hispanics are empowered to pick and choose from various cultures, thus making them among the most successful and optimistic groups of those surveyed. DOWNLOAD SUMMARY HERE
Also AVAILABLE on HispanicCMO.com
LIVESTRONG expands outreach to Hispanic/Latino Cancer Survivors.
LIVESTRONG is expanding its outreach to the Hispanic/Latino community through promotion of its free Spanish-language resources aims to provide more support to a wider number of Hispanics/Latinos affected by cancer and those closest to them through increased visibility or access to the most common places people go for information: the internet, cellular devices and media outlets.
Ad Shop Staffers to Wear ‘I Look Illegal’ T-shirts to Protest Arizona Immigration Law at Immigrants and Workers Rights Rally.
Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.
Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”
