Monrabal, the global brand manager for Polymer Char, a chemical company headquartered in Paterna, Spain, looks at how brands can learn to survive and even master these turbulent times.
Agency
d expósito & Partners takes a bite out of the Big Apple Awards.
d expósito & Partners’ campaign for the Ronald McDonald House Charities/Hispanic Commitment to Education Resources (RMHC/HACER) scholarship program has, again, been recognized as outstanding work in the public relations field. Last night, the New York Chapter of the Public Relations Society of America honored the agency’s work with a Big Apple Award for Multicultural Public Relations for Government, Associations and Non-Profit Organizations.
AVAILABLE on HispanicPRpro.com
Isabela Sanchez joins Zubi Advertising to run the Media Department.
Isabela Sanchez was introduced as the new Media Planning Guru at Coral Gables based Zubi Advertising. The agency has gone through some changes in their media department in the last year with the sudden departure of veteran media planning executive Lula Olmedo. Who was replaced by the high profile Latin American media planning executive Javier Mantilla., who left the agency abruptly in less than a year.
Industry insiders speculate that the agency is having some internal issues.
Zubination takes down controversial blog post of ‘Gringo Mask’.
The new Arizona law that was passed recently that allows the police to question the national origin of an individual is a very difficult issue to address openly in social and traditional media, due to the opposing views on the issue. A very divisive topic.
Compound that even further to address this issue in marketing terms and its impact on the industry.
Coral Gables based Zubi Advertising posted a piece on their blog “gringo Mask” that proposed that Mexican or other immigrants use cut-out pictures that the agency offered of a Gringos (basically white people) and wearing it to deceive the police.
To read El Blog CLICK above.
Charnes from Bromley Communications to presents Brand PR Case at IPRA 2010 Conference.
Bromley Communications, LLC’s Vice President of Public Relations, Deborah Charnes, will speak next week at an international conference where 800 PR professionals will gather.
AVAILABLE on HispanicPRpro.com
Javier Saralegui joins Sí TV Board.
Sí TV announced that Javier Saralegui has joined its board. Saralegui served as president and chief operating officer of Univision Online and President of Galavisión for a combined 20 years.
The announcement was made by Michael Schwimmer, Sí TV’s chief executive officer.
KANTAR Media – US Ad Expenditures up 5.1% in Q1 2010.
Total advertising expenditures in the first quarter of 2010 rose 5.1 percent from a year ago and finished the period at $31.3 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. This marks the first increase in quarterly ad spending since Q1 2008 and the largest gain since Q1 2006, as the ad market finally experienced a long-awaited rebound.
Marketers need to evolve to meet Customer Expectations.
How consumers perceive and interact with marketing communications is driving specific behaviors and attitudes. A recent study from marketing services leader Epsilon revealed that a large majority of recent purchasers reported that they would not purchase the same brand again. Marketers must improve the customer experience by better engaging with consumers throughout the purchase process and thereafter.
AVAILABLE on HispanicCMO.com
Insights from Spanish TV Upfronts :: Hispanic Marketing Intelligence.
Opening with the theme ¡Viva el Español!, Ricky Martin tweeted about the power of Spanish language as he opened the 2011 Univision upfront event in New York city. By Liliana Gil, Cultural Intelligence| Managing Partner (AG-XL Alliance)
AVAILABLE on HispanicCMO.com
Lozano new CEO of ImpreMedia.
The ImpreMedia Board of Directors has elected Monica C. Lozano as chief executive officer of the company. She will assume the office immediately.
Lozano has been in a leadership position at impreMedia since its founding in January 2004, and has over 25 years of Hispanic media experience across virtually all business lines. She is currently publisher and CEO of La Opinión, and SVP impreMedia, overseeing the company’s publishing group including America’s oldest Spanish language daily, El Diario La Prensa in New York.
U.S. Latinos Online: a driving force.
The Hispanic division of the IAB Multicultural Council consolidated data from different resources to convey a clear message about the size, growth and dynamics of Hispanics online as well as how to most effectively talk to them in-language and in-culture. This document specifically covers the Hispanic dominant/Spanish preferred and bicultural/bilingual segments. The document will serve as a centralize resource for publisher, agencies, and marketers to reference for data on the relevant segments. DOWNLOAD REPORT HERE.
