The General Electric Company, under licensee name NBC Telemundo License LLC, is spinning one of its three Los Angeles television stations into a trust in preparation for the proposed merger of GE’s NBC Universal with cable giant Comcast.
The station will go under the care and feeding of Bahia Honda LLC as Trustee, headed by Jose Cancela. In addition to the independent KWHY, Cancela will be responsible for a pair of translators, K46GF Santa Maria CA and K47GD San Luis Obispo CA.
The complexity and inherent cultural diversity of U.S. Hispanics broadens the definition of what it is to be a Latino. No longer can Hispanics be defined according to their similarities without a thorough understanding of their differences beyond language, country of origin and level of acculturation. NBC Universal, Telemundo and Starcom MediaVest Group have deciphered the true characteristics and overall complexion of U.S. Hispanics from Beyond DemographicsTM—a Latino Identity study that began a year ago.
Despite many marketers’ belief that a brand’s emotional benefits are important to consumers, nearly two-thirds of brand messages focus on the brand’s rational/functional elements.
AVAILABLE on HispanicCMO.com
An Experiment of Rating Scale Usage and Implications for Survey Design and Analysis by Martin Cerda and Ilgin Basar – Encuesta, Inc. DOWNLOAD HERE.
POWERADE will feature Guillermo ‘Memo’ Ochoa, the star goalkeeper in its first-ever, fully-integrated marketing campaign created exclusively for U.S. Hispanic consumer. POWERADE Latino, as the campaign is known, will coincide with the 2010 FIFA World Cup in South Africa. Recently, FIFA officially designated POWERADE as “Chosen by FIFA to Hydrate 2010 FIFA World Cup Players.”
A Comparative Look at Demographics, Attitudes, and Behaviors of U.S. Hispanic and Non-Hispanic Cell Phone Only and Landline Respondents from Martin Cerda and Ilgin Basar – Encuesta, Inc. DOWNLOAD HERE.
It seems each week there is a new celebrity scandal to which the various entertainment magazines, websites and television shows devote hours of time. Sometimes, an underlying consequence of these scandals can be the loss of an endorsement deal for the celebrity involved. But, does this matter to the average consumer?
The same type of out-of-the-box thinking that led to the groundbreaking Fiesta Movement social media initiative is reflected in a new ad campaign to launch Ford’s all-new small car, the 2011 Ford Fiesta.
Y&R Damaris is the world wide AOR for Presidente Beer, additionally all media planning and buying continues with Coral Gables based Del Cueto Media Group (DMG).
The ViVA Partnership promotion is an small online and grassroots efforts targeting South Florida residents and tourists only.
