Legendary US Hispanic Market executive Raul Torano has passed after an illustrious career as one of our Industry’s pioneers.
Agency
Most TV Viewers do not leave the room during commercial breaks.
Contrary to longstanding received wisdom, the large majority of viewers of live television do not leave the room, nor do they change the channel, when the TV program they are watching goes to commercial. DOWNLOAD REPORT HERE.
Sensis awarded U.S. Coast Guard Academy National account.
Sensis and Sapient Government Services, a division of Sapient, announced an award by the United States Coast Guard Academy to lead the Academy’s national recruitment advertising efforts.
MGSCOMM launches Hispanic effort for BB&T.
MGSCOMM launches original Spanish-language campaign for client BB&T. The new Spanish-language campaign, “El que sabe, sabe”, synergizes with the general market “Shared Knowledge” creative platform, connecting with Hispanic consumers through personal empowerment to make informed financial decisions.
Telemundo’s Don Brown to address HACR symposium.
Telemundo announced that its President, Don Browne, will address business and corporate leaders on May 18th in San Francisco at the 18th Annual Hispanic Association on Corporate Responsibility (HACR) Symposium. Browne will join the HACR CEO Roundtable hosted by John Stumpf, Chairman and CEO of Wells Fargo & Company and participant Stephen Holmes, Chairman & CEO of Wyndham Worldwide.
V-me and GLR to offer a new multi-platform news environment.
GLR Networks and V-me announced the launch of a sponsorable cross-platform news environment. The package includes presence in Minuto 60 – the well-known daily national radio news property from GLR, and national broadcast TV presence with three nightly Minuto 60 news capsules produced by V-me Noticias. The video news pieces will also be available on VmeTV.com.
