Agency
AI Revolution: Transforming the Creative Industry and Unleashing Imagination
As the CEO of Latin2Latin Marketing, also known as L2L, I have seen firsthand how Artificial Intelligence (AI) can create immense value for our clients in the Hispanic and Multicultural marketing industry. Our award-winning agency embraced AI since its inception, to craft effective strategies to enhance and speed up our work on behalf of clients in many ways- including but not limited- to research, content development, analysis, problem solving, processes and so on. Personally, I have been studying AI for the past three years as part of being a member of the CEO Roundtable, hosted by Clark Leadership. By Arminda “Mindy” Figueroa
All Media Should Become Performance Media
The digital media landscape and its associated advertising models are being shaken to their core by the move to a cookieless landscape and increasing privacy restrictions. But are they really? And even if so, is that a bad thing?
GALLEGOS United Bolsters Senior Leadership Team
Rounding out the recent addition of Pepe Aguilar as the agency's Executive Creative Director, the new GALLEGOS United leadership team will comprise Jose Pablo (JP) Rodriguez in a promotion to the role of Managing Director, James Kulp who is promoted to Executive Director, Head of Account Management, and Rosa Cubas who joins the agency as Head of Strategy.
Canela Media enters into Co-production Deal with Hemisphere Media Group
Canela Media announced an exclusive two-year partnership with Hemisphere Media Group, Inc. The partnership aims to co-produce original films in 2023 and 2024.
Thinking beyond markdowns to tackle retail’s inventory glut
Over the past 18 months, retail supply chains have experienced unprecedented demand and supply shifts. Pandemic-related disruptions from the end of 2021 to the start of 2022 led to goods arriving late—or, in some cases, after the season. As retailers sought to overbuy inventory to mitigate potential shortages, softening demand and a sudden shift in consumer spending in the middle of last year left them with an inventory glut needing to be marked down or warehoused.
Diverse Cultures and Shared Experiences Shape Asian American Identities [REPORT]
The nation’s Asian population is fast growing and diverse. Numbering more than 23 million, the population has ancestral roots across the vast, ethnically and culturally rich Asian continent. For Asians living in the United States, this diversity is reflected in how they describe their own identity.
Green Acres Nursery & Supply selects BeautifulBeast to help their business bloom
The cross-cultural agency BeautifulBeast is assisting with the launch of the newest Green Acres Nursery & Supply store in Texas while growing its brand on the West Coast through a digital marketing campaign. The agency is collaborating on a digital communication strategy and its implementation for this major effort. “Green Acres is your local, independent garden center.
It’s Time to Debunk the Affiliate Marketing Misconceptions
What connotation does "affiliate marketing" carry for you? The popularity of this marketing format is on the rise again. In fact, recent data suggests that as many as 88 percent of consumers have been inspired to buy a product based upon an influencer recommendation. However, many marketers face trepidation when considering if adopting affiliate marketing is right for their brand.
Listen Up: Keep It Authentic by Extending Brand Suitability Measures to Music
With consumer sentiment shifting from mindless consumerism to mindful consumption, brand authenticity is everything. A recent study from Asendia found that 59 percent of consumers shop exclusively for retail brands that they view as "authentic," meaning that the brand is "faithful to itself, its customers, and to the wider world."
66% of Marketers lack confidence in their ability to achieve revenues goals
The CMO Council announced a new research report, “Outsmart Adversity: How CMOs Can Weather Economic Headwinds and Emerge Poised for Growth.” The report finds that 2 in 3 marketing leaders lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty. Nearly 8 in 10 express concerns around lack of investment or budget cuts. Challenges with executing data-driven marketing strategies contribute to this lack of confidence.
Persistent Poverty at County and Census-Tract Level [REPORT]
The U.S. Census Bureau released a new report, “Persistent Poverty in Counties and Census Tracts.” While definitions vary, geographies are typically considered to be in persistent poverty if they maintained poverty rates of 20% or more for 30 years.
Podcasters are more influential than traditional Influencers [REPORT]
The growing popularity of podcasts is an indicator of the changing landscape of media entertainment, as more people are tuning in regularly to listen to their favorite podcasters. In turn, podcasters are becoming deeply entrenched in the cultural zeitgeist. MAGNA’s Media Trials unit joined forces with Vox Media to explore this emerging phenomenon; in particular, what is it about podcasts that resonates with people and how.
The New ROI: Defy Uncertainty by Boosting Return on Innovation
Hard times are fertile ground for growth and innovation. Time and again, the companies that accelerated fastest out of a downturn were the ones that seized the opportunities that downturn created.
Report Urges Brands and Agencies to ‘Ditch the Pitch’
The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report’s author, Forrester principal analyst Jay Pattisall.
Tapping into the Liquid Talent Revolution to Drive Hypergrowth
The market forces at play right now are much more reflective of a swift but gradual business and cultural evolution. The relationship between modern organizations and talent has changed, creating incredible growth opportunities for businesses and talented professionals.
Opportunities for Marriage, Partnership Shape Women’s Family Incomes
White women were not only more likely than Black women to have a spouse or partner but their spouses and partners tended to earn more, making White women more likely to attain upward mobility through partnerships, according to new U.S. Census Bureau research.
Internet Usage Among U.S. Moms is Up as they Rely on Tech and Flock to TikTok [REPORT]
Moms in the U.S. are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more, according to this year’s Moms and Media 2023 report from Edison Research.
It’s (past) time to get strategic about DEI
Companies have committed to being more diverse, inclusive, and equitable, but many struggle to make significant progress in these areas. Here’s how they can meet DEI ambitions—now and in the longer term.
Jose Bello named VP of Republica Havas Media
Republica Havas Group has appointed industry veteran Jose Bello as vice president of its Republica Havas Media offering. In his new role, Bello will be charged with steering and growing the Group’s media services capabilities. In addition, he will partner with Havas Media Group on expanding opportunities through key client and media partnerships, leveraging Republica Havas’ National Minority Supplier Development Council certification and prestigious NMSDC Corporate Plus designation.
Marketers are all in on streaming despite questions on its effectiveness as advertising platform
Nielsen released its 2023 Annual Marketing Report, which uncovered that 84% of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49% of survey respondents view OTT and CTV as effective advertising channels.
