Agency
Age Profiles of Smaller Geographies Don’t Always Mirror the National Trend
The U.S. population in 2020 was older and had fewer children under age 5 than in 2010 or 2000, according to the 2020 Census Demographic and Housing Characteristics (DHC) data.
A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results.
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
With so many to choose from, marketers have their hands full as they weigh the options, allocate their budgets, and then validate their decisions. And as varied as the measurement landscape is today, the challenges will only increase as new channels come to market—unless marketers shift to think more holistically about their measurement.
‘Media Reimagined’ [REPORT]
Deloitte Digital has unveiled its pioneering "Media Reimagined" report, a captivating exploration into the vital role of equity in the media and entertainment (M&E) industry. Comprised of three thought-provoking sections, the report delves into the business imperative of equity, examines the current state of inclusivity and representation among M&E consumers and workforce, and offers actionable steps for creative industry leaders to foster equity throughout their organization's ecosystem.
Examining the Racial and Ethnic Diversity of Adults and Children
The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population?
5 things to keep in mind when you hear about Gen Z, Millennials, Boomers and other generations
Generation Z. Millennials. Baby Boomers. It’s hard not to run into eye-catching headlines about generations these days. And it’s easy to feel like many of these headlines are just clickbait, all fluff and no substance. But is that really the case?
The Ongoing Appeal of the Household TV
Why the medium is still tried and true for brands even as streaming reaches maturity
The Age of Re-enchantment [REPORT]
Wunderman Thompson Intelligence is proud to present “The age of re-enchantment”, a global trends report unpacking how brands can help people transcend tough times by creating emotion-inducing experiences that deliver feelings of joy, wonder, and even fear.
Influential Latino film director León Ichaso passes in L. A.
León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived.
THE ME-CONOMY — HOW PURPOSE GOT PERSONAL [REPORT]
The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.
Maximizing ROI with Programmatic Data: Best Practices for Advertisers
Digital media buyers constantly seek ways to maximize return on investment (ROI) for their clients' digital advertising campaigns. But, achieving this goal is often easier said than done, as numerous factors can influence the results of a digital campaign.
Will Brands Abandon DEI When the Going Gets Tough?
While some brands earn good grades on diversity, equity, and inclusion, many companies lack a long-term commitment
BODEN Helps Brands Tap the Power of the Mamiverse
Latina moms are an ever-present force in the lives of their family unit, shaping its core values and identity, driven by a deep-seeded relationship with la cultura. They work hard, love harder and oftentimes appear to truly do it all. But this passion and perseverance extends well beyond the home.
Creating a Data Analytics Mindset
How to shift planning efforts to focus first on data and analytics that fuel better decision-making
Six secrets of unleashing the power of retail media
The $45 billion US retail media market is surging as retailers capitalize on the consumer shift to e-commerce while offering advertisers access to their unique audiences and data insights.1 Yet capturing advertising spending as a retail media network (RMN) is far from guaranteed. Advertisers are spoiled for choice across the RMN landscape, and the number of RMNs is growing by the day. The question is which RMNs will raise the bar to meet the needs of the sophisticated modern marketer.
State of PR 2023 [REPORT]
How PR pros spend their time, engage with journalists and use social media in 2023
Despite Economic Uncertainty, Now Is the Time to Invest in Advertising
In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business.
César Conde receives FACE Excellence Award, highest Cuban-American recognition
César Conde, Chairman of NBC Universal News Group, was honored here today by Facts About Cuban Exiles (FACE) which recognizes the most accomplished individuals in the U.S. Cuban American community. The event took place at the Coral Gables Country Club near Miami.
New 2022 Population Estimates Show Most Large Cities and Towns Grew Faster or Lost People at Slower
Many cities at the core of large U.S. metropolitan areas were no longer among the largest population losers in 2022, reversing a pattern seen during the first full year of the COVID-19 pandemic in 2021.
Facebook Waning, TikTok Gaining Among U.S. Moms [REPORT]
It’s May and that means Moms are on our mind, having just celebrated Mother’s Day and released our Moms and Media 2023 study. The report combines data from a sample of U.S. Moms from Edison’s Infinite Dial® (sponsored by Amazon Music, Wondery and ART19), with recent data from an additional online survey of Moms. One top-of-mind finding fresh from this latest report is that fewer Social Media Moms are using Facebook most. Among Moms who use any social media, 54% say they use Facebook most. Notably, back in 2017, a solid 72% of Social Media Moms cited they used Facebook most. As the graph below illustrates, Facebook’s dominance has been trending downward.
