It seems each week there is a new celebrity scandal to which the various entertainment magazines, websites and television shows devote hours of time. Sometimes, an underlying consequence of these scandals can be the loss of an endorsement deal for the celebrity involved. But, does this matter to the average consumer?
Agency
2011 Ford Fiesta: ‘It’s A Pretty Big Deal’.
The same type of out-of-the-box thinking that led to the groundbreaking Fiesta Movement social media initiative is reflected in a new ad campaign to launch Ford’s all-new small car, the 2011 Ford Fiesta.
President Beer continues at Y&R Damaris & DMG.
Y&R Damaris is the world wide AOR for Presidente Beer, additionally all media planning and buying continues with Coral Gables based Del Cueto Media Group (DMG).
The ViVA Partnership promotion is an small online and grassroots efforts targeting South Florida residents and tourists only.
Raul Toraño passes.
Legendary US Hispanic Market executive Raul Torano has passed after an illustrious career as one of our Industry’s pioneers.
Most TV Viewers do not leave the room during commercial breaks.
Contrary to longstanding received wisdom, the large majority of viewers of live television do not leave the room, nor do they change the channel, when the TV program they are watching goes to commercial. DOWNLOAD REPORT HERE.
Sensis awarded U.S. Coast Guard Academy National account.
Sensis and Sapient Government Services, a division of Sapient, announced an award by the United States Coast Guard Academy to lead the Academy’s national recruitment advertising efforts.
MGSCOMM launches Hispanic effort for BB&T.
MGSCOMM launches original Spanish-language campaign for client BB&T. The new Spanish-language campaign, “El que sabe, sabe”, synergizes with the general market “Shared Knowledge” creative platform, connecting with Hispanic consumers through personal empowerment to make informed financial decisions.
