Agency

It seems each week there is a new celebrity scandal to which the various entertainment magazines, websites and television shows devote hours of time. Sometimes, an underlying consequence of these scandals can be the loss of an endorsement deal for the celebrity involved. But, does this matter to the average consumer?

Legendary US Hispanic Market executive Raul Torano has passed after an illustrious career as one of our Industry’s pioneers.

Y&R Damaris is the world wide AOR for Presidente Beer, additionally all media planning and buying continues with Coral Gables based Del Cueto Media Group (DMG).

The ViVA Partnership promotion is an small online and grassroots efforts targeting South Florida residents and tourists only.

Contrary to longstanding received wisdom, the large majority of viewers of live television do not leave the room, nor do they change the channel, when the TV program they are watching goes to commercial. DOWNLOAD REPORT HERE.

Sensis and Sapient Government Services, a division of Sapient, announced an award by the United States Coast Guard Academy to lead the Academy’s national recruitment advertising efforts.

GLR Networks and V-me announced the launch of a sponsorable cross-platform news environment. The package includes presence in Minuto 60 – the well-known daily national radio news property from GLR, and national broadcast TV presence with three nightly Minuto 60 news capsules produced by V-me Noticias. The video news pieces will also be available on VmeTV.com.

MGSCOMM launches original Spanish-language campaign for client BB&T. The new Spanish-language campaign, “El que sabe, sabe”, synergizes with the general market “Shared Knowledge” creative platform, connecting with Hispanic consumers through personal empowerment to make informed financial decisions.