Agency

POWERADE will feature Guillermo ‘Memo’ Ochoa, the star goalkeeper in its first-ever, fully-integrated marketing campaign created exclusively for U.S. Hispanic consumer. POWERADE Latino, as the campaign is known, will coincide with the 2010 FIFA World Cup in South Africa. Recently, FIFA officially designated POWERADE as “Chosen by FIFA to Hydrate 2010 FIFA World Cup Players.”

A Comparative Look at Demographics, Attitudes, and Behaviors of U.S. Hispanic and Non-Hispanic Cell Phone Only and Landline Respondents from Martin Cerda and Ilgin Basar – Encuesta, Inc. DOWNLOAD HERE.

It seems each week there is a new celebrity scandal to which the various entertainment magazines, websites and television shows devote hours of time. Sometimes, an underlying consequence of these scandals can be the loss of an endorsement deal for the celebrity involved. But, does this matter to the average consumer?

The same type of out-of-the-box thinking that led to the groundbreaking Fiesta Movement social media initiative is reflected in a new ad campaign to launch Ford’s all-new small car, the 2011 Ford Fiesta.

Y&R Damaris is the world wide AOR for Presidente Beer, additionally all media planning and buying continues with Coral Gables based Del Cueto Media Group (DMG).

The ViVA Partnership promotion is an small online and grassroots efforts targeting South Florida residents and tourists only.

Legendary US Hispanic Market executive Raul Torano has passed after an illustrious career as one of our Industry’s pioneers.

Contrary to longstanding received wisdom, the large majority of viewers of live television do not leave the room, nor do they change the channel, when the TV program they are watching goes to commercial. DOWNLOAD REPORT HERE.

Sensis and Sapient Government Services, a division of Sapient, announced an award by the United States Coast Guard Academy to lead the Academy’s national recruitment advertising efforts.