MGSCOMM launches original Spanish-language campaign for client BB&T. The new Spanish-language campaign, “El que sabe, sabe”, synergizes with the general market “Shared Knowledge” creative platform, connecting with Hispanic consumers through personal empowerment to make informed financial decisions.
Agency
Telemundo’s Don Brown to address HACR symposium.
Telemundo announced that its President, Don Browne, will address business and corporate leaders on May 18th in San Francisco at the 18th Annual Hispanic Association on Corporate Responsibility (HACR) Symposium. Browne will join the HACR CEO Roundtable hosted by John Stumpf, Chairman and CEO of Wells Fargo & Company and participant Stephen Holmes, Chairman & CEO of Wyndham Worldwide.
V-me and GLR to offer a new multi-platform news environment.
GLR Networks and V-me announced the launch of a sponsorable cross-platform news environment. The package includes presence in Minuto 60 – the well-known daily national radio news property from GLR, and national broadcast TV presence with three nightly Minuto 60 news capsules produced by V-me Noticias. The video news pieces will also be available on VmeTV.com.
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According to an Econsultancy survey on consumer attitudes toward advertising, familiarity may breed contempt.
Life- threatening Spanish Translations.
What happens when a good intention- combined with a regulatory requirement- is addressed with the “easy and cheap” solution? This is what some pharmacies are doing by using automated computer programs to translate their labels and prescriptions into Spanish. Saving some money on the up-front could potentially turn into a costly law suit and life-threatening translation!
Available at HispanicCMO.com
The new demography of American Motherhood.
This report examines the changing demographic characteristics of U.S. mothers by comparing women who gave birth in 2008 with those who gave birth in 1990. It is based on data from the National Center for Health Statistics and the Census Bureau. It also presents results of a nationwide Pew Research Center survey that asked a range of questions about parenthood. AVAILABLE FOR DOWNLOAD.
Global Confidence returns to Pre-Recession levels.
In one of the clearest signs yet that the world is recovering from a “Great Recession,” consumer confidence levels have reached pre-downturn levels in some countries, according to the latest edition of the Nielsen Global Consumer Confidence Index. But the recovery has not taken hold evenly, and some countries remain quite skittish about the economy. Globally, the index reached 92 in the first quarter – just two points shy of the high score posted in the third quarter of 2007 before the recession swept across the world. Confidence hit an all-time low of 77 index points in early 2009.
