Agency

I think it’s very possible that we have this whole social media thing wrong.

Nearly two-thirds of Hispanics in the United States self-identify as being of Mexican origin. Nine of the other ten largest Hispanic origin groups—Puerto Rican, Cuban, Salvadoran, Dominican, Guatemalan, Colombian, Honduran, Ecuadorian and Peruvian—account for about a quarter of the U.S. Hispanic population. There are differences across these ten population groups in the share of each that is foreign born, citizen (by birth or naturalization), and proficient in English. They are also of varying age, tend to live in different areas within the U.S, and have varying levels of education, homeownership rates, income, and poverty rates.

Telemundo announced the results of the newest Ipsos-Telemundo telephone poll. Nearly four out of five Hispanics feel that the economy has stabilized or that it has already started to improve. Among 500 adult Hispanics living in the United States, 14% say that that the U.S. economy has turned the corner on the economic crisis and 63% say that the economy hasn’t yet begun to improve, but that it has stabilized. However, 20% say the worst is yet to come.

Learn what kind of news Web site would attract and interest teenagers – and many other people, too – in this joint study by the Media Management Center and the Newspaper Association of America Foundation. DOWNLOAD REPORT HERE.

Today returning to the show is Lynne Randolph Patterson, Co-Founder and Director of Pro Mujer International in New York. Pro Mujer is a 20-year-old women’s development and microfinance organization and network, operating in Argentina, Bolivia, Mexico, Nicaragua and Peru. Pro Mujer’s mission is to provide Latin American women from the poorest backgrounds with the means and skills to build a better future for themselves and their families. Since our last interview with Lynne last year, there have been quite a few new developments with the organization so we invited her to sit down with us again and talk a little bit about them. To listen to podcast on El Blog CLICK above.

The mobile phone has become the favored communication hub for the majority of American teens.

Watch out if you’re a traditional ad agency with a limited suite of standardized creative and media services. You’re likely to have less budget, control and influence with your client. According to the Chief Marketing Officer (CMO) Council’s latest State of Marketing Report, corporate marketers expect to become less dependent on agencies and more self-sufficient with their own internal digital marketing infrastructures, talents and go-to-market capabilities. Available on HIspanicCMO.com

With so many coming out of the closet nowadays, we at HispanicAd.com opted to launch our new website HispanicPRpro.com to deliver news and ‘Thought Leadership’ to the US Hispanic PR Industry.

Despite a downward spiral in revenues at virtually every traditional media company, a solid majority of industry executives are optimistic about their financial prospects and ability to reinvent themselves in the digital age, according to a comprehensive new study from Booz & Company.

The report from leaders of the world’s premier media companies, found that more than two-thirds (70%) characterize their company’s fundamental financial situation as “sound,” “strong” or “very strong.” This optimism extends even to the embattled print media segment, where only one-third (34%) of participants describe their financial picture as “distressed” or “pressured.” DOWNLOAD STUDY HERE.

VisionEdge Marketing in association with Marketo announced the results of its ninth annual Marketing Performance Management and Measurement (MPM) Survey. Over four hundred business and marketing executives and professionals responded to the online study conducted mid-February through mid-March. The results indicate that marketing organizations are focused more on managing metrics than managing performance. Even so, marketing professionals are making strides in moving from talking about MPM to putting it into practice. Available on HispanicCMO.com.

I attended the NGLC conference just over a week ago and was thrilled to see a packed room turnout. Fact is, we need more forums like this one where we engage with like-minded individuals and actively discuss the evolution of our US Hispanic industry. I can’t think of another forum that exists where people willingly and openly gather to talk about reaching the totality of the US Hispanic market, not just the Spanish-dominants. Ok, so let’s keep it real. Although the attendee list was extensive — including Senior level Clients (across multiple categories and products), broadcast media partners, digital and mobile companies, researchers, service providers, vendors, General Market media planning and buying agencies — the US Hispanic ad agency presence was a mere sprinkling. By Christopher Campos. Available on El Blog.

Hispanics are also among the nation’s greenest groups, according to a new national survey released today.

“Clearly, there’s no longer a single, easy-to-stereotype, one-size-fits-all environmentalist”