Agency

A debate has raged on whether or not digital is a branding medium. I for one think it’s a ridiculous debate. All bias aside on what the proper way to do brand advertising on the Internet is, how can a medium so rich, engaging and massive not be a perfect branding channel? And yet a majority of digital marketing activities focus on the lowest portion of the purchase funnel (direct response) because it is the most measurable, where branding efforts are much harder to define. I think the point marketers are missing is that it doesn’t have to be one or the other in digital. In fact, in digital media one marketing unit can address the entire funnel.

From consumer insights to trends in entertainment and pop culture, Moments to CultuRise serves as a destination to empower CEO’s, CMO’s and business leaders with relevant market knowledge. Featuring one to two minute cultural intelligence vignettes, the channel offers a weekly boost of timely knowledge for executives and marketers wanting to stay current with the fastest growing consumer segment in the U.S: Hispanics and multicultural audiences. The channel brings to life current stories, case studies and thought provoking matters of Multicultural America today that educate, inspire and even entertain the viewers with relevancy. Hosted by former Johnson & Johnson executive and known industry expert and speaker Liliana Gil, this channel will redefine the way you plan and shape business strategies today.

The message from the White House and from economists over the past few months is that the economy has turned the corner. The economy is getting better, but jobs and employment may lag behind other good economic indicators. While they may hear all of this, the American public may not be quite ready to embrace this good news, nor the messenger. Two-thirds of Americans (67%) give President Obama negative ratings on the overall job he is doing on the economy while 33% give him positive ratings. This is almost unchanged from last month when 68% gave him negative ratings and 32% gave the president positive marks on the economy.

I think it’s safe to say that most people who purchase and recommend products, services and brand experiences like yours are fairly capable when it comes to using computers, Web applications and mobile phones. Wouldn’t you agree? Yet many marketers are way behind the times when it comes to integrating email with other complementary messaging channels. Available at HispanicCMO.com

HispanicAd.com, HispanicPRpro.com and veteran journalist Adam R Jacobson are producing the 2010 U.S. Hispanic Social Media & Marketing Overview white paper which will distributed free to the US Hispanic Advertising, Marketing, Public Relations and Media industries free of charge on May 17, 2010.

Sears just launched a website just for Puertoricans at www.searspr.com.

Join PR Newswire for a FREE webinar as our expert panel discusses how brands are successfully utilizing online video to engage Hispanic audiences.

He is a pioneer of the Broadcast, Entertainment, Production, Programming, Marketing, Sales and Internet Industries. He is a founder of the US Hispanic TV Industry.

Arbitron Inc. (NYSE: ARB) and the PPM Coalition (PPMC) announced that they have settled their outstanding disputes and plan to move forward collaboratively.