What happens when a good intention- combined with a regulatory requirement- is addressed with the “easy and cheap” solution? This is what some pharmacies are doing by using automated computer programs to translate their labels and prescriptions into Spanish. Saving some money on the up-front could potentially turn into a costly law suit and life-threatening translation!
Available at HispanicCMO.com
This report examines the changing demographic characteristics of U.S. mothers by comparing women who gave birth in 2008 with those who gave birth in 1990. It is based on data from the National Center for Health Statistics and the Census Bureau. It also presents results of a nationwide Pew Research Center survey that asked a range of questions about parenthood. AVAILABLE FOR DOWNLOAD.
In one of the clearest signs yet that the world is recovering from a “Great Recession,” consumer confidence levels have reached pre-downturn levels in some countries, according to the latest edition of the Nielsen Global Consumer Confidence Index. But the recovery has not taken hold evenly, and some countries remain quite skittish about the economy. Globally, the index reached 92 in the first quarter – just two points shy of the high score posted in the third quarter of 2007 before the recession swept across the world. Confidence hit an all-time low of 77 index points in early 2009.
It is with great sadness that we share with you the news that Barbara Alvarez, New York Sales Manager for Siempre Mujer, and Hispanic Ventures passed away yesterday after a long battle with cancer. Anyone who spent time with Barbara knew that she had a passion for everything in life including her work, her many friends and colleagues, and especially her two children, Alex and Lauren.
As one of the largest and longest-tenured agencies in the Southwest, E.B. Lane has realized nearly a half-century of operational success. The agency is prepared to focus best practices on building Lottery sales to generate much-needed revenue for the state of Arizona. In order to serve the multicultural market, E.B. Lane will utilize its in-house expert, Raices Unidas, and sub-contract with Lopez Negrete Communications. Lopez Negrete Communications, currently with offices in Houston and Los Angeles, will open an office at E.B. Lane in Phoenix.
At the d expósito & Partners they do it like only they know how.
Agencies and industry players all over the country took time out to celebrate Cinco de Mayo. Some friends at d expósito & Partners shared their photos with me, and it looks like they know how to have fun.
For more than two years, AHAA has been engaged in discussions with Arbitron, Inc. about improvements to its Portable People Meter (PPM) methodology. The organization’s significant investment of time and resources both directly and as part of the PPM Coalition paid off when the Coalition and Arbitron reached an agreement that will benefit the entire radio and advertising industry. AHAA fully supports the terms of the agreement which call for continuous improvement of the radio ratings service and we will work in partnership with Arbitron, the Media Rating the Media Rating Council and the industry to advance improvements to PPM methodology.
Last week, I attended the Forrester Marketing Forum. One particular discussion, led by Forrester analyst Sean Corcoran, got me thinking a lot about the future of Hispanic marketing.
Corcoran’s session, “The Role of Agencies in the Adaptive Era,” centered on the future of agency relationships, particularly digital agencies, in a world where people consume multiple media, trust one another more than they do marketers, connect through social media and let consumers determine what is relevant. By Jose Villa – Sensis
Available at HispanicCMO.com
