The message from the White House and from economists over the past few months is that the economy has turned the corner. The economy is getting better, but jobs and employment may lag behind other good economic indicators. While they may hear all of this, the American public may not be quite ready to embrace this good news, nor the messenger. Two-thirds of Americans (67%) give President Obama negative ratings on the overall job he is doing on the economy while 33% give him positive ratings. This is almost unchanged from last month when 68% gave him negative ratings and 32% gave the president positive marks on the economy.
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Is a lack of Marketing Alignment hurting your Business?
I think it’s safe to say that most people who purchase and recommend products, services and brand experiences like yours are fairly capable when it comes to using computers, Web applications and mobile phones. Wouldn’t you agree? Yet many marketers are way behind the times when it comes to integrating email with other complementary messaging channels. Available at HispanicCMO.com
The 2010 U.S. Hispanic Social Media & Marketing Overview
HispanicAd.com, HispanicPRpro.com and veteran journalist Adam R Jacobson are producing the 2010 U.S. Hispanic Social Media & Marketing Overview white paper which will distributed free to the US Hispanic Advertising, Marketing, Public Relations and Media industries free of charge on May 17, 2010.
Sears launches website for Puertoricans.
Sears just launched a website just for Puertoricans at www.searspr.com.
Hispanics Beyond Broadband: Leveraging Video & Web 2.0 to Facilitate Online Conversations.
Join PR Newswire for a FREE webinar as our expert panel discusses how brands are successfully utilizing online video to engage Hispanic audiences.
Carlos Barba – 50 years of service to the TV Industry.
He is a pioneer of the Broadcast, Entertainment, Production, Programming, Marketing, Sales and Internet Industries. He is a founder of the US Hispanic TV Industry.
Arbitron and PPM Coalition settle outstanding disputes.
Arbitron Inc. (NYSE: ARB) and the PPM Coalition (PPMC) announced that they have settled their outstanding disputes and plan to move forward collaboratively.
Social Media is not really about Media at all.
I think it’s very possible that we have this whole social media thing wrong.
Country of Origin Profiles of U.S. Hispanics
Nearly two-thirds of Hispanics in the United States self-identify as being of Mexican origin. Nine of the other ten largest Hispanic origin groups—Puerto Rican, Cuban, Salvadoran, Dominican, Guatemalan, Colombian, Honduran, Ecuadorian and Peruvian—account for about a quarter of the U.S. Hispanic population. There are differences across these ten population groups in the share of each that is foreign born, citizen (by birth or naturalization), and proficient in English. They are also of varying age, tend to live in different areas within the U.S, and have varying levels of education, homeownership rates, income, and poverty rates.
Hispanics more optimistic about U.S. Economy.
Telemundo announced the results of the newest Ipsos-Telemundo telephone poll. Nearly four out of five Hispanics feel that the economy has stabilized or that it has already started to improve. Among 500 adult Hispanics living in the United States, 14% say that that the U.S. economy has turned the corner on the economic crisis and 63% say that the economy hasn’t yet begun to improve, but that it has stabilized. However, 20% say the worst is yet to come.
