According to Advertising Age, the US Hispanic responsibilities for Home Depot have been shifted from New York based The Vidal Partnership to Dallas based Richard/Lerma. The Richards Group boasts that they have a little known specialized Hispanic division within the agency run by Pete Lerma.
Agency
Are Consumers more responsive to Male or Female Voices in Advertisements?
A lot of thought goes into the “right” voice for every advertisement. Certainly the tone and timbre of a voice are two things that can help sell the product or service. But, probably the most important question every marketer must answer is, should the voice be male or female?
Humor, Marketing, and the Internet.
This paper if focused on humor alone, the mainstay in our bag of emotive tricks. Most brands feature humor in their brand attributes – perhaps as “a twinkle in the eye,” a “playful nature,” or something similar. But this paper is about humor in the digital age of marketing, its renewed benefits, and how it is impacting social technologies and the way we joke. DOWNLOAD HERE.
Who’s telling our story?
After the 2000 Census results came out, I had high hopes that AHAA would lead the charge of framing our story. After all, it is our marketing industry association. But after a good start with the publication of some interesting studies (albeit a bit too self-serving) and the occasional “panel” in the “real” trade conferences, like the AAAA or the ANA, the reality is that we continue to be an afterthought, relegated to the sidelines. Shame on us!
By Chiqui Cartagena.
To read El Blog CLICK above.
Census: County and Metro Area Population Estimates for 2009.
The U.S. Census Bureau released July 1, 2009, population estimates for each of the nation’s counties and metropolitan and micropolitan statistical areas.
