Americans increased their overall media usage and media multitasking according to The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones. In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.
Agency
A Road Map to High Performance for CPOs.
Chief procurement officers (CPOs) are under pressure to reduce costs—but the current economic climate also presents an opportunity to position the purchasing function as a strategic partner for the business in the post-crisis environment. Accenture outlines a road map that will allow CPOs to meet short-term savings goals and transform the purchasing function to enable high performance. Available at HispanicCMO.com.
The ‘me-tail’ Revolution.
In the words of one veteran shopper, “It’s all about me.”
Retailing, the direct sale of goods and services to consumers, is evolving into “me-tailing”—the quest for swift and seamless shopping on demand, coupled with virtually endless new experiences and enabled by technology that gives shoppers an unprecedented choice of products and services that meet a multitude of demands. Available at HispanicCMO.com.
Teens value Doing Good more than Making Money.
Teens entering the workforce today face one of the worst recessions in decades but remain optimistic about their future careers. In fact, 90 percent of teens are confident they will one day have their ideal job, according to a national poll released today by Junior Achievement (JA) and ING. DOWNLOAD REPORT HERE.
The Return of the Multi-Generational Family Household.
The multi-generational American family household is staging a comeback — driven in part by the job losses and home foreclosures of recent years but more so by demographic changes that have been gathering steam for decades. DOWNLOAD REPORT HERE.
Fall From Grace: How Brands can avoid losing Status, Respect & Prestige.
Like people, brands make mistakes. But their mistakes are much bigger because they reach millions of people and might destroy the image of the brand leading to a phenomenal fall from grace. This is a paper about brands loosing status, respect, and prestige and how to avoid it. DOWNLOAD REPORT HERE.
Simbiosis launches as Latino-owned & focused business development resource.
Simbiosis Consulting, Inc. is a Latino-owned, Latino-focused business development resource servicing the marketing and advertising community-at-large.
Casanova Pendrill launches integrated effort for UNICEF Tap Project.
Casanova Pendrill has launched a new integrated marketing communications campaign for the UNICEF Tap Project, a grassroots initiative to provide clean water to children around the world.
