The Nielsen Company is unveiling its new full scale 2010 “You Matter” advertising campaign this month. “You Matter” illustrates how ethnic communities are positively impacted by Nielsen’s ability to measure every day activities such as shopping and media consumption and drives home the importance of their participation in Nielsen studies.
Agency
Heineken MezclaSonic.
Heineken USA will bring the innovative sounds of Latin mashups center stage with “Heineken MezclaSonic.” Kicking off this spring, “Heineken MezclaSonic” will provide a platform for this emerging music genre through unique musical experiences nationwide.
Mexicanicity Enlightenment.
Gustavo Arellano – “Ask a Mexican” Gustavo Arellano is a writer with OC Weekly, an alternative newspaper in Orange County, California, and a contributing editor to the Los Angeles Times. He is a familiar presence in Southern California radio as a frequent guest on liberal and conservative talk shows, where he discusses local and national issues. His !Ask a Mexican! Column won the 2006 Association of Alternative Newsweeklies award for the best column in a large circulation weekly. Gustavo is famous for “clearing up” stereotypes about Mexicans, so we took the opportunity to ask him a few questions we gathered from some of our friends. To listen to podcast CLICK on El Blog above.
Recessionary Impact: Fewer shopping trips & less spending per trip.
A consistent pattern of reduced shopping trips continues to be a major element of consumer’s economic coping strategies. In the latest battle for share of wallet, those retailers who satisfy consumers through differentiation will gain more of less.
Young People make up large proportion of Census Hold-Outs.
A large majority of Americans say they will participate in the census: 87% say they definitely or probably will fill out and return their forms, or have already done so. But in a recent Pew Research Center survey, 12% still said they may not participate — 5% might or might not, 4% probably will not and 3% definitely will not fill out and return their census forms.
The loss of Home Depot is troubling. But it’s gone.
As a non-Latino with 17 years of professional experience working in the U.S. Hispanic market, I find this week’s events in the marketing and advertising world disturbing. By Adam Jacobson. Available on HispanicAd.com El Blog.
AHAA questions controversial Hispanic Ad Agency selection process & decision by The Home Depot
Multiple AHAA member agencies participated in the recent Hispanic-specialized agency search and review process conducted by The Home Depot, the world’s largest home improvement specialty retailer. The Hispanic advertising agencies – many small businesses – invested significant time, resources and funds only to realize the process may have been disregarded in the final selection.
Univision Interactive Media & Impremedia announced content deal.
Univision Interactive Media, Inc. announced it has partnered with impreMedia Digital, LLC to exchange content across their online and mobile networks in the U.S.
The Impact of the Internet on Institutions in the Future.
By an overwhelming margin, technology experts and stakeholders participating in a survey fielded by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center believe that innovative forms of online cooperation could result in more efficient and responsive for-profit firms, non-profit organizations, and government agencies by the year 2020. DOWNLOAD REPORT HERE.
10 Important Reasons To Attend The NGLC Conference.
As I write this blog entry with just a few days to go until the NGLC Conference, I’m remembering the last piece I wrote about five years ago entitled “Time to Bake a Bigger Pie.” It touched upon the importance of our industry embracing the entire U.S. Hispanic market opportunity (or “pie,” as we sometimes refer to it), and the potential ramifications of not fully leveraging all segments. Published by David Chitel. To read El Blog CLICK above.
Un llamado de conciencia to US Hispanic Agencies Heads.
In our Industry, we have over the years been confronted with new market realities, changing business models and client expectations.
Now we are confronted with a diminishing role for US Hispanic focused ad agencies independents and multinationals alike, with losses to mainstream agencies that show a they have “some” type of US Hispanic Market capabilities. The losses are HUGE in dollars, credibility, sustainability and detrimental to our professionals. This has been going on for a long time now with no organized and/or strategic efforts to thwart the systematic “de-evolution” of our Industry.
Where are the War Parties and “los gritos de guerra”?
By Gene Bryan /CEO – HispanicAd.com
