Teens entering the workforce today face one of the worst recessions in decades but remain optimistic about their future careers. In fact, 90 percent of teens are confident they will one day have their ideal job, according to a national poll released today by Junior Achievement (JA) and ING. DOWNLOAD REPORT HERE.
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The Return of the Multi-Generational Family Household.
The multi-generational American family household is staging a comeback — driven in part by the job losses and home foreclosures of recent years but more so by demographic changes that have been gathering steam for decades. DOWNLOAD REPORT HERE.
Fall From Grace: How Brands can avoid losing Status, Respect & Prestige.
Like people, brands make mistakes. But their mistakes are much bigger because they reach millions of people and might destroy the image of the brand leading to a phenomenal fall from grace. This is a paper about brands loosing status, respect, and prestige and how to avoid it. DOWNLOAD REPORT HERE.
Simbiosis launches as Latino-owned & focused business development resource.
Simbiosis Consulting, Inc. is a Latino-owned, Latino-focused business development resource servicing the marketing and advertising community-at-large.
Casanova Pendrill launches integrated effort for UNICEF Tap Project.
Casanova Pendrill has launched a new integrated marketing communications campaign for the UNICEF Tap Project, a grassroots initiative to provide clean water to children around the world.
Telemundo: Hispanics are increasingly motivated about the 2010 Census.
Telemundo announced the results of the newest Ipsos-Telemundo telephone poll, which explores the knowledge and opinions of Hispanics about the 2010 U.S. Census. Of those surveyed 91% say they intend to be counted in the 2010 Census; a seven-point increase since the previous Ipsos-Telemundo Poll released in January, in which 84% reported their intent to be counted.
US Ad Expenditures decline 12.3% in Q42009.
Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008, according to data released by Kantar Media. Fourth quarter 2009 ad spending was off 6.0 percent against the year ago period, with nearly all media improving upon their January-September performance.
Arbitron: How the 2010 Census Will Impact You.
The 2010 Census begins at the end of this month and the results could have a profound effect on your market population and ranking. Arbitron’s resident demographer, Dan Estersohn, has prepared a series of white papers that explain The 2010 Census process; The types of questions that will be asked of households; How race/ethnicity will be factored into the data; Why some people may not get counted. DOWNLOAD HERE.
