Like people, brands make mistakes. But their mistakes are much bigger because they reach millions of people and might destroy the image of the brand leading to a phenomenal fall from grace. This is a paper about brands loosing status, respect, and prestige and how to avoid it. DOWNLOAD REPORT HERE.
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Simbiosis launches as Latino-owned & focused business development resource.
Simbiosis Consulting, Inc. is a Latino-owned, Latino-focused business development resource servicing the marketing and advertising community-at-large.
US Ad Expenditures decline 12.3% in Q42009.
Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008, according to data released by Kantar Media. Fourth quarter 2009 ad spending was off 6.0 percent against the year ago period, with nearly all media improving upon their January-September performance.
Casanova Pendrill launches integrated effort for UNICEF Tap Project.
Casanova Pendrill has launched a new integrated marketing communications campaign for the UNICEF Tap Project, a grassroots initiative to provide clean water to children around the world.
Telemundo: Hispanics are increasingly motivated about the 2010 Census.
Telemundo announced the results of the newest Ipsos-Telemundo telephone poll, which explores the knowledge and opinions of Hispanics about the 2010 U.S. Census. Of those surveyed 91% say they intend to be counted in the 2010 Census; a seven-point increase since the previous Ipsos-Telemundo Poll released in January, in which 84% reported their intent to be counted.
Arbitron: How the 2010 Census Will Impact You.
The 2010 Census begins at the end of this month and the results could have a profound effect on your market population and ranking. Arbitron’s resident demographer, Dan Estersohn, has prepared a series of white papers that explain The 2010 Census process; The types of questions that will be asked of households; How race/ethnicity will be factored into the data; Why some people may not get counted. DOWNLOAD HERE.
With growing awareness of Census – most ready to fill out forms.
As forms for the 2010 U.S. Census arrive in households across the nation this week, a new Pew Research Center survey finds nearly universal awareness of the census, with 94% of Americans saying they have heard of the census and 79% having heard something recently about it. Nearly nine-in-ten Americans (87%) now say they definitely or probably will fill out and return their forms, or have already done so. This represents a six-point increase in likely participation since January.
Marketers not connecting with Today’s Consumer – Radical Individualism.
Today’s consumer is emerging from the recession with a radically new definition of the American Dream and a renewed sense in their own resourcefulness and priorities, according to a just released quantitative study of 1200 consumers and qualitative research with nearly 700, conducted by Ogilvy & Mather Chicago in partnership with
leading consumer insight company Communispace. DOWNLOAD REPORT HERE.
ESPN Deportes debuts SportsCenter spot with Marc Anthony.
Grammy award–winning singer/songwriter Marc Anthony is the latest super star to be featured on ESPN Deportes’ “SportsCenter Makes You a Sports Expert” ad campaign. The commercial will debut on ESPN Deportes tonight during the 11 p.m. edition of SportsCenter.
