Agency

The Phelps Group an agency based in Santa Monica has acquired two Los Angeles area agencies, Anita Santiago Advertising and Copia Creative, resulting in a 27 percent growth in associates and billings.

In a recent poll on HispanicAd.com roughly 45% of respondents admitted that they would consider reducing Radio spending, or changing their station selection as a result of the current turmoil surrounding PPM; specifically top stations such as Univision and SBS not encoding PPM signals.

45 Percent!

I’m beyond disappointed at these results.

by David Queamante – Media Touchpoint Manager at Creative Civilization. To read El Blog CLICK above.

At the Brookings Institution, the Federal Communications Commission released its National Broadband Plan Consumer Survey, Broadband Adoption and Use in America, which found that affordability and lack of digital skills are the main reasons why 93 million Americans — one-third of the country — are not connected to high-speed Internet at home. DOWNLOAD REPORT HERE.

Moms are empowered consumers who head to the Web to meet their many product needs. With mothers controlling an estimated 80% of household spending, or $1.7 trillion a year, retailers must understand how women’s shopping behavior changes when they have children.

The shift in marketing dollars from traditional to digital media may be well under way, but companies are happy with their full-service ad agencies and generally unlikely to adopt a digital-only shop for their online campaigns, according to research from RSW/US, which works with full-service and specialized agencies for lead generation.

Paul Fredrick specializes in men’s dress and business apparel. The company’s primary demographic is older men who regularly wear suits. While many customers shop online, the company’s paper catalog is the impetus behind their purchasing decisions. Available on HispanicCMO.com

Five “must know” brand guidelines you need to know for building your brand in today’s economy.

The rise of new technologies and increased channel fragmentation makes reaching consumer targets more challenging than ever. More and more consumer packaged goods manufacturers and retailers are finding that micro-targeting strategies—traditionally employed by specialized business—are unleashing new, deeper insights into their customer targets enabling them to grow brands in creative and profitable ways.

Univision Interactive Media, Inc. announced plans to launch a new online and mobile “Novelas y Series” (Novelas and Series) channel later this year on Univision.com. This launch follows the website’s successful originally produced webnovela, “Vidas Cruzadas” (Crossed Lives).

Those of you who are familiar with my rants will recall a similar post last year. But seriously folks, something is very wrong with the white female-dominated New York-based Women in Communications (www.nywici.org).

For the second year in a row, Women in Communications has no Latina honorees in its annual Matrix Awards. Supposedly, the Matrix Awards honor women who have achieved success in the world of communications. I guess Women in Communications thinks wise Latinas like Telemundo’s Jackie Hernandez and El Diario La Prensa’s Rossana Rosado are a bunch of losers. Or what about actress Zoe Saldana, who had a phenomenal year on the big screen? A year after Sonia Sotomayor’s historic appointment I’m starting to get the sense that Women in Communications is run by a bunch of tapadas. To read El Blog CLICK above.