After a successful 2009 Blue Ribbon rice, a brand of American Rice Inc., is launching a fully integrated effort via agency of record alPunto Advertising.
Agency
Many Happy Returns: Remittances and Their Impact
The Immigration Policy Center (IPC) released a report, Many Happy Returns: Remittances and Their Impact by Kristin Johnson, Ph.D. which analyzes remittances and their effect on the economies of both the U.S. and receiving countries. Download report here.
From Survival to Success: Honing the Practice of Online Marketing Measurement in a Time of Change.
What separates the winners from the losers in online marketing? What key areas should your company focus on to engage more customers and drive bottom-line revenues from marketing emails, display ads, and personalized recommendations? Find out with this groundbreaking new report from Bloomberg BusinessWeek Research Services. Download here.
Casanova Pendrill initiative to Combat Childhood Obesity.
A series of PSAs guided by the creative expertise of ad agency Casanova Pendrill, features Maya & Miguel (commonly seen on PBS KIDS GO!) and encourages children to the “Take the Maya & Miguel Challenge” as a way to get more physically active and eat healthy.
Televisa looking to purchase Nextel Mexico.
According to TelecomPaper, Mexican media group Televisa has requested the antitrust agency CFC’s approval to acquire a stake in the local unit of mobile operator NII Holdings.
Sosa rejoins Bromley.
Bromley Communications, LLC announced the recent appointment of Susana Sosa as Group Account Director for the General Mills account.
Latin-inspired activities during 2010 NBA All-Star Game.
The National Basketball Association announced the launch of Centro éne-bé-a presented by the National Milk Mustache ‘got milk?’ Campaign as part of NBA All-Star 2010 in Dallas. Centro éne-bé-a will provide Hispanic NBA fans with a variety of All-Star activities and events at NBA All-Star Jam Session presented by adidas on Feb. 11-13.
Univision Announces line lp for 22nd Edition of “Premio Lo Nuestro a La Música Latina’ Awards.
The Univision Television Network announced the star-studded lineup for the 22nd edition of “Premio Lo Nuestro a la Música Latina,” television’s longest-running and top-rated Latin music awards show. The gala event will be broadcast live and, for the first time ever, in high definition (HD) from Miami’s American Airlines Arena.
AMA HONORS LAS MADRINAS – The Visionary Women of US Hispanic Advertising in Texas.
SAVisión, the Hispanic marketing arm of the American Marketing Association, inducted Bonnie Garcia, Gisela Girard, Victoria Varela Negrete and Jessica Pantanini into the Godfathers of Hispanic Marketing Hall of Fame at a tribute luncheon sponsored by Arbitron on February 4th.
TV Advertising Budgets are under Siege.
A joint ANA (Association of National Advertisers) and Forrester Research Inc. survey of more than 100 national advertisers illustrates marketers’ continued lack of confidence in the effectiveness of television ads. And while they still express faith in the future of the 30-second spot, advertisers feel that the fundamentals to support their use is in need of an overhaul. Specifically, they express dissatisfaction with the current measurement techniques, an interest in more targeted ads, and a desire for less ad clutter and more relevance.
