Agency

According to a new survey by the ANA (Association of National Advertisers), marketers are still being pressured to reduce their costs and spending in light of the economy, though reductions are less severe than were reported in the three previous surveys conducted over the past eighteen months. Download report here.

African Americans have worked in advertising since the modern American advertising industry emerged more than 100 years ago. Yet as employment discrimination has sharply diminished across the American labor market over recent decades, systemic barriers to equal opportunity in this $31 billion a year industry have remained largely intact. This report presents multiple measures of how Black professionals and managers are treated compared to Whites with similar qualifications. Download report here.

This is part of a Pew Research Center series of reports exploring the behaviors, values and opinions of the teens and twenty-somethings that make up the Millennial Generation Summary of Findings. Download report here.

U.S. Cellular has named Lápiz its official Hispanic Agency of Record beginning January 2010. Lápiz won the business based on a fundamental understanding of human behavior and U.S. Cellular’s core consumers, while providing strategic insights and recommendations to strengthen the brand among the domestic Hispanic population, a pivotal audience for the company.

Creative Civilization principals Al Aguilar and Gisela Girard announced two significant additions to the full-service advertising agency’s award winning team.

David Queamante joins the agency’s media department as Manager of Touchpoint Integration.

Veronica Jimenez joins Creative Civilization as Group Account Manager.

The Chicago White Sox have appointed The San Jose Group (SJG) as their primary Hispanic marketing agency of record. SJG’s assignment consists of assisting the club with advertising, creative and public relations activities – building on the team’s past successes in community outreach and ticket sales among Chicagoland’s nearly 2 million Latino residents.

The new limited edition gourmet coffee “Yaucono Selecto” packaging design was inspired by the natural beauty of Puerto Rico as rendered by renowned Puerto Rican artist Jorge Zeno in his painting “El Yunque”. This magnificent work of art portrays the greatness of our island, our coffee-growing heritage, and our respect toward Mother Nature for giving us the best quality coffee beans in the world.

Steven Wolfe Pereira joins MediaVest as Senior Vice President, Managing Director of Forty-Two Degrees effective immediately. Wolfe will co-lead MV42° MediaVest’s multicultural marketing unit with SVP, Managing Director Caleb Windover. Wolfe is charged with leading holistic multicultural communications planning for the agency and will also be the multicultural lead on the newly formed Kraft Foods One Team. Wolfe operates out of New York and reports to Monica Gadsby, CEO of SMG Multicultural/Latin America.

What would the agency of the future be without the people who work in the agency?

Everyone writes about the agency of the future, hypothesizing about the structure and the services they will provide, but just about everyone overlooks the fact that an agency is only as strong as the people that work there. People are what drive the relationships between clients and partners.

A study by Johns Hopkins University School of Medicine tried to determine if hours of daily television viewed by varying age groups of young children with Hispanic mothers differs by maternal language preference and to compare these differences with young children with white mothers.

Chicago based PACO Communications recently added a new client, V&V Supremo Foods, Inc., a manufacturer of high-quality, authentic Mexican-style foods.

Traditionally, minivan ads have highlighted the same standard features without taking into consideration what emotions are really influencing the consumer’s decision. That was, until Salvador Veloso and Marco Vega, Creative Director and Planning Director at Concept Cafe in Miami, were commissioned by Honda to create the new ad for the Odyssey.

Marketers across categories are racing to take advantage of the proliferation of online video content and consumers’ increasing engagement with that content. And the consumer products sector is no exception.

The survey will have a particular focus on how Hispanics view and experience the American education system and on the impact of the economic downturn on the Hispanic community within the United States.