Agency

U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. In the previous two quarters, Nielsen reported declines of 15.4% and 11.5%.

Disappointingly, I am dumbfounded, by the acceptance of mediocrity that exists (especially) in the Hispanic market; this mediocrity is accepted at the Agency, Client, and media vendor-level… is anyone else out there perturbed?!?!

What am I talking about?

By Silvia Alvarez / Zubi Advertising.

To read El Blog CLICK above.

The Phelps Group an agency based in Santa Monica has acquired two Los Angeles area agencies, Anita Santiago Advertising and Copia Creative, resulting in a 27 percent growth in associates and billings.

In a recent poll on HispanicAd.com roughly 45% of respondents admitted that they would consider reducing Radio spending, or changing their station selection as a result of the current turmoil surrounding PPM; specifically top stations such as Univision and SBS not encoding PPM signals.

45 Percent!

I’m beyond disappointed at these results.

by David Queamante – Media Touchpoint Manager at Creative Civilization. To read El Blog CLICK above.

At the Brookings Institution, the Federal Communications Commission released its National Broadband Plan Consumer Survey, Broadband Adoption and Use in America, which found that affordability and lack of digital skills are the main reasons why 93 million Americans — one-third of the country — are not connected to high-speed Internet at home. DOWNLOAD REPORT HERE.

Moms are empowered consumers who head to the Web to meet their many product needs. With mothers controlling an estimated 80% of household spending, or $1.7 trillion a year, retailers must understand how women’s shopping behavior changes when they have children.

The shift in marketing dollars from traditional to digital media may be well under way, but companies are happy with their full-service ad agencies and generally unlikely to adopt a digital-only shop for their online campaigns, according to research from RSW/US, which works with full-service and specialized agencies for lead generation.

Paul Fredrick specializes in men’s dress and business apparel. The company’s primary demographic is older men who regularly wear suits. While many customers shop online, the company’s paper catalog is the impetus behind their purchasing decisions. Available on HispanicCMO.com