At the Brookings Institution, the Federal Communications Commission released its National Broadband Plan Consumer Survey, Broadband Adoption and Use in America, which found that affordability and lack of digital skills are the main reasons why 93 million Americans — one-third of the country — are not connected to high-speed Internet at home. DOWNLOAD REPORT HERE.
Agency
How Retailers can reach Moms.
Moms are empowered consumers who head to the Web to meet their many product needs. With mothers controlling an estimated 80% of household spending, or $1.7 trillion a year, retailers must understand how women’s shopping behavior changes when they have children.
Will Pure-Play Agencies Survive?
The shift in marketing dollars from traditional to digital media may be well under way, but companies are happy with their full-service ad agencies and generally unlikely to adopt a digital-only shop for their online campaigns, according to research from RSW/US, which works with full-service and specialized agencies for lead generation.
Univision to launch Online & Mobile – Novelas y Series.
Univision Interactive Media, Inc. announced plans to launch a new online and mobile “Novelas y Series” (Novelas and Series) channel later this year on Univision.com. This launch follows the website’s successful originally produced webnovela, “Vidas Cruzadas” (Crossed Lives).
Do white women fear wise Latinas?
Those of you who are familiar with my rants will recall a similar post last year. But seriously folks, something is very wrong with the white female-dominated New York-based Women in Communications (www.nywici.org).
For the second year in a row, Women in Communications has no Latina honorees in its annual Matrix Awards. Supposedly, the Matrix Awards honor women who have achieved success in the world of communications. I guess Women in Communications thinks wise Latinas like Telemundo’s Jackie Hernandez and El Diario La Prensa’s Rossana Rosado are a bunch of losers. Or what about actress Zoe Saldana, who had a phenomenal year on the big screen? A year after Sonia Sotomayor’s historic appointment I’m starting to get the sense that Women in Communications is run by a bunch of tapadas. To read El Blog CLICK above.
Suiting Up to Sell to Men
Paul Fredrick specializes in men’s dress and business apparel. The company’s primary demographic is older men who regularly wear suits. While many customers shop online, the company’s paper catalog is the impetus behind their purchasing decisions. Available on HispanicCMO.com
