Agency

Conducting the 2010 Census

On Jan. 21, 2010, the Pew Research Center hosted a conversation about the 2010 Decennial Census with Director of the U.S. Bureau of the Census Robert Groves and a panel of experts.

Multicultural Retirees’ Income at Risk.

Many multicultural populations are particularly at risk: a new study by the Hispanic Institute For Americans For A Secure Retirement found that only 41 percent of Hispanic workers say they have saved money for retirement.

2010 Digital Marketing Outlook.

As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we’ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global job market that will inevitably be fueled by new and innovative business models. Digital will surely be at the core of this evolution. DOWNLOAD REPORT HERE.

Public’s Priorities for 2010: Economy, Jobs, Terrorism.

As Barack Obama begins his second year in office, the public’s priorities for the president and Congress remain much as they were one year ago. Strengthening the nation’s economy and improving the job situation continue to top the list. And, in the wake of the failed Christmas Day terrorist attack on a Detroit-bound airliner, defending the country from future terrorist attacks also remains a top priority.

Improving Outlook for 2010

Retail Forward’s 2010 forecast for retail sales excluding the auto and fuel channels is an increase of 1.5% to 2.0% in the first two quarters of the year and a step up to 3.0% to 4.0% growth in the second half of the year as job and income growth start to re-emerge.

IAB launches event series – Case Studies of Groundbreaking Interactive Campaigns.

The Interactive Advertising Bureau (IAB) announced the launch of the “IAB Case Study Road Show: Digital Media Success Stories,” a new event series that responds to the growing surge of interest in the best interactive advertising campaigns. Presented by the marketers, agencies and publishers responsible for crafting these integrated cross-platform messages, the IAB Case Study Road Show is the first of its kind—an event series devoted exclusively to a carefully edited selection of those case studies that define innovation in the digital age.

Univision announces its 2010 Upfront Presentation back in NYC.

Univision Communications Inc. plans to hold its Upfront presentation for advertisers in New York City on Thursday, May 20, 2010.

Optimism Over Fear – A Recipe For 2010

Communicate aspirations, positive thoughts and optimism.

That’s the key advice to marketers and advertising agency executive Luis Miguel Messianu, COO of South Florida-based agency Alma DDB, has to offer.

Speaking January 22 at a Versailles Breakfast Club event in Miami’s Little Havana, Messianu began his presentation by outlining the ‘lacks’ of 2009.

Published by Adam Jacobson . To read El Blog CLICK above.

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