For years, marketers have struggled with the complexities of the Hispanic market. Given the remarkable growth of their population and subsequent rise in purchasing power, there is need for marketers and agencies to understands the changing Hispanic market in order to improve advertising performance with this segment. ownload report here.
Agency
Engaging & Interacting with Consumers directly challenges Media & Entertainment Industry.
Media and entertainment companies are reinventing themselves by making major investments in digital technologies that will allow them to engage directly with consumers to drive revenue growth, a new survey by Accenture shows. Available at HispanicCMO.com
Whoppers & Beer: Burger King’s latest innovation.
You seldom hear the word “innovative” used to describe a fast food chain, but there’s really no other way to label some of the things Burger King has attempted in recent years.
CMO Council: Loyalty Programs dole out rewards but fail to fully connect with Consumers.
As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.
Key Local Media Trends to watch in 2010.
BIA/Kelsey, has released its top five trends and industry developments to watch in 2010 in interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media. These predictions were drawn from analysis of more than three-dozen anticipated developments the firm provided to clients of its Continuous Advisory Services.
San Jose Public Relations builds Hispanic awareness effort for Gift of Hope.
Gift of Hope, a organization that coordinates organ and tissue donation in Illinois and northwest Indiana, has selected San Jose Public Relations (SJPR) as its primary Hispanic agency of record for an integrated public relations program.
Republica wins Three 2009 Davey Awards.
República was recently honored with two Gold Davey Awards and one Silver Davey Award from the International Academy of the Visual Arts (IAVA).
PR Newswire and Hispanic PR Wire launch ProfNet en Espanol.
PR Newswire has extended its industry-leading expert network to the Spanish-speaking media and communications industry with the launch today of ProfNet en Espanol, creating a forum for journalists, communications professionals and experts to connect and engage.
Statistical Portrait of Hispanics in the United States – 2008 – Update.
This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2008 American Community Survey (ACS).
Census Bureau launches 2010census.gov in Spanish.
The site’s goal is to inform the more than 34 million people who speak Spanish at home about the 2010 Census and to demonstrate to the Hispanic community that participation is easy, important and safe.
Despite the perceived hardships of the economy – Hispanics are more hopeful.
The findings show that even though Hispanics and non-Hispanics agree that the U.S. economy is going in the wrong direction (52% vs. 51%, respectively), Hispanics look at the future through a more positive lens compared to non-Hispanics: a total of 56% of non-Hispanics expect to be better off economically or financially a year from now vs. 46% of non-Hispanics.
