Agency

As the federal government gears up for its decennial count of the country’s population, most Americans think the census is very important and say they will definitely participate. But acceptance of and enthusiasm for the census are not universal.

SAVisión, the Hispanic marketing arm of the American Marketing Association, announced that San Antonio Spanish-language ad pioneers Bonnie Garcia, Gisela Girard, Victoria Varela Negrete and Jessica Pantanini will be inducted into the Godfathers of Hispanic Marketing Hall of Fame in a tribute luncheon on February 4th at La Hacienda de Santa Maria.

The past few years have brought about unprecedented and rapid changes in the media landscape. Because these changes have a direct impact on your media relations efforts, it’s crucial to have an understanding of the macro trends in the market, as well as the micro changes that will affect your day-to-day. Download report here.

Against a backdrop of economic volatility, the vast majority of young professional women believe they will have rewarding careers balanced with fulfilling personal lives, according to research released by Accenture.

This report from American Community Survey data describes the race and Hispanic-origin composition of the foreign-born population in 2007 and compares it with that of the total and native-born populations. It shows the foreign-born have a pattern of race and Hispanic-origin reporting that is markedly different from the native population. Download report here.

Even in a recessionary economy, sponsorships — and particularly those involving sports — command a significant proportion of big businesses’ marketing mix. But, most marketers are stymied at effectively managing these investments.

This new CAB tool will aid in your planning process – helping you navigate through media math. Download here.

The institution of marriage has undergone significant changes in recent decades as women have outpaced men in education and earnings growth. These unequal gains have been accompanied by gender role reversals in both the spousal characteristics and the economic benefits of marriage.

Among Latinos, the U.S. born make up a majority in Texas but a minority in the rest of the country.[1] Because natives typically earn more than immigrants, a state with a large, established population of U.S.-born Latinos might be expected to have relatively high Latino wages.

With continued improvements in expectations on economic recovery, MAGNA forecasts that the first quarter of 2010 will represent the last quarter of decline for the US advertising economy during this recession. Charts and projections available here.

Six finalists were selected during the six-city tour that drew almost a 1,000 contestants vying for their Dream Job; AT&T Wildcard contestant to be selected by fans for the opportunity participate in the finals