Tapping expert knowledge across the media, consumer goods, advertising, telecom, entertainment, online and sports sectors, over the next few days, Nielsen offers a four-part series on what’s likely in store for 2010. Access to the entire series available here.
Agency
Hispanics Continue to be Underrepresented in Corporate America.
The Hispanic Association for Corporate Responsibility (HACR) released the finding of its 2009 HACR Corporate Inclusion Index (CII) survey. Download report here.
The Millennials – 18.5% are Hispanic.
This is part of a Pew Research Center series of reports exploring the behaviors, values and opinions of the teens and twenty-somethings that make up the Millennial Generation
Generations, like people, have personalities. Their collective identities typically begin to reveal themselves when their oldest members move into their teens and twenties and begin to act upon their values, attitudes and worldviews.
Hispanics buying more Private Brands.
Many Hispanic shoppers are buying more private brand products, a trend expected to continue in the future based on research by the Food Marketing Institute (FMI) Private Brands Group presented in the report Se Habla Isn’t Enough: Private Brands Among Hispanics 2009.
Top 2009 PR Blunders.
The 15th Annual Top 10 PR Blunders List, compiled by San Francisco’s Fineman PR, features a photo op flop near Ground Zero, a six-year old treated badly, bankers gone wild, social media fiascos, and airline baggage nightmares.
The Goal of ANA’s Marketers’ Constitution: Inspire the Marketing Community to Embrace Future
Bob Liodice, President and CEO of the ANA, wrote an article for AdAge, “Musts of Marketing for the Next 100 years,” highlighting the ANA’s Marketers’ Constitution. The constitution sets forth what the ANA believes are ten key principles of marketing.
The purpose: To ensure that our industry continues to thrive and contribute to the growth of the U.S. economy and to the well-being of our society. Available at HispanicCMO.com
The Nielsen Company Issues Top Ten U.S. Lists for 2009.
The Nielsen Company released a year-end look at the most popular trends among Americans during 2009.


























