It’s that time of year again—the season for looking back, reflecting on what transpired over the course of the year, and simultaneously looking forward, to formulate thoughts, and perhaps some hope, for what the coming year will bring.
Like last year, I have seven predictions I’d like to share with our readers, many of which will get underway in 2010 but gather momentum and take on greater importance in subsequent years.
By Geoff Ramsey—CEO, Co-Founder. Available at HispanicCMO.com
Banco Popular announced that to kick off the holiday season, they are making their long awaited musical special. The special, which will be available for sale on DVD and CD, is titled “Páles y la Rumba de Esquina” (“Páles and the Rumba at the Corner”) and is based on the life of the legendary Puerto Rican poet, Luis Palés Matos.
As the public debate over healthcare reform continues to rage, mention is seldom made of the vital role that immigrants play in the healthcare workforce of the United States.
A new study conducted by Encuesta, Inc., shows that there is a sharp difference in attitudes regarding universal healthcare (defined in the survey as healthcare where everybody has access to some type of health insurance) and having access to affordable healthcare (specified in the survey as only applicable to U.S. citizens and residents) between U.S. Hispanics and non-Hispanics (defined as all other racial and ethnic groups in the proper distribution).
Lopez Negrete Communications announced the appointment of Ed Cantú to the position of Director of Consumer Insights. Cantú will lead the agency’s Account Planning and Consumer Insights team for the agency and will play a key role as a member of the Strategic Planning Team of the agency.
ING announced that it has added staff to further the company’s enterprise-wide multicultural sales efforts, particularly in its retirement services business. This multicultural sales team provides marketing and sales assistance, in-language and in-culture financial education programs, training, and other customized support to distribution partners, plan sponsors and ING’s regional sales organizations.
According to Nielsen, spending on advertising fell 11.5 percent in the first three quarters of 2009, compared to the same time period in 2008. Preliminary figures show that expenditures fell $10.9 billion to a total spend of $83.4 billion in the first nine months of the year.
Hispanics are the largest and youngest minority group in the United States. One- in-five schoolchildren is Hispanic. One-in-four newborns is Hispanic. Never before in this country’s history has a minority ethnic group made up so large a share of the youngest Americans. By force of numbers alone, the kinds of adults these young Latinos become will help shape the kind of society America becomes in the 21st century. Download report here.
e5 Global Media LLC, a new company formed jointly by Pluribus Capital Management, a media private equity partnership, and Guggenheim Partners announced that it has signed a definitive agreement to acquire eight brands from The Nielsen Company.
Univision Communications Inc. announced the introduction of the Univision MasterCard Gift Card (Tarjeta de Regalo Univision MasterCard) issued by The Bancorp Bank.
Fewer than 9 percent of U.S. consumers recently surveyed by strategic brand and marketing consultancy Prophet believe companies have strong reputations, but those in the consumer packaged goods sectors all managed to earn the highest marks. Download study here.
The economic downturn has put stress on big consumer packaged goods (CPG) brands as more consumers make purchases based on price. CPG marketers do not want their products left behind for less expensive store and private-label items, which increasingly offer comparable quality and ingredients.
