Agency
Global Consumer Media Content & Tech Spend Grew 6.3% in 2022
Global consumer spending on overall media content and technology grew at a decelerated 6.3% in 2022 to $2.186 trillion, following an increase of 6.9% in 2021, the strongest growth in consumer media spending in a decade, according to new research by PQ Media, the leading provider of media econometrics.
Listening and Watching: YouTube Audio Consumption on Internet-Connected TVs
We recognize that many people listen to the audio content on YouTube, regardless of the video engagement. We have seen YouTube transform from a video-only service to a video-first platform which consistently delivers audio content via music and music videos. Listening to “music and music videos on YouTube” has always been counted as an audio source in Share of Ear®, our syndicated service that measures all types of audio consumption.
First Quarter Showed Challenges of Bringing Inflation Under Control
Slower-but-continued growth in gross domestic product and other economic indicators during the first quarter showed the difficulty of bringing inflation under control, National Retail Federation Chief Economist Jack Kleinhenz said in the May issue of NRF’s Monthly Economic Review.
2023 U.S. HISPANIC YOUNG LIONS WINNERS ANNOUNCED
Círculo Creativo USA, the U.S. Hispanic organizer to the Cannes Lions International Festival of Creativity and National CineMedia (NCM), is proud to present the winning teams of the 2023 U.S. Hispanic Young Lions competition.
Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office
Marketers and agencies are increasing their commutes and spending more days at the office, according to a new Advertiser Perceptions study of 302 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 4-12, 2023 and the results were compared to the same study conducted in April and October 2022.
RIP Metaverse, we hardly knew ye
The Metaverse, the once-buzzy technology that promised to allow users to hang out awkwardly in a disorientating video-game-like world, has died after being abandoned by the business world. It was three years old.
As media options proliferate, quality audience data is the key to delivering marketing impact
By 2025, experts believe the world will be rife with about 175 zettabytes of data. It would take 1.8 billion years to download that much data with an average internet connection. For marketers, this much data could pose a challenge, seeing as how their task is identifying who, out of the 8 billion people1 on the planet, is generating the data that best represents their target audience.
4 Ways to Optimize Return on Ad Spends (ROAS) in Uncertain Economic Times
For marketers and advertisers facing tightening budgets, advertising campaigns and strategies are being evaluated closely and scrutinized to determine which spending should stay and which needs to go. This evaluation leans heavily on reviewing data, specifically return on ad spends (ROAS), and determining the best way to avoid deep cuts while keeping advertising campaigns active.
Entre Mujeres LIVE! Launches in Miami, Connecting Latinas Beyond Social Media
Talento Unlimited, an award-winning Latina-led boutique content marketing, and talent management media company, presents the first annual Entre Mujeres LIVE!, taking place at the Westchester Cultural Arts Center located at 7930 SW 40th St, Miami, FL 33155, on Friday, June 2, 2023, starting at 9 a.m.
Immigrant Archive Project – Eduardo Caballero [FULL INTERVIEW]
Eduardo Caballero is a pioneer in the Hispanic TV, Radio and Advertising industry. He's been a friend and mentor to me and countless others who have followed in his footsteps. Tony Hernández Filmmaker and Founder of the Immigrant Archive Project (IAP) interviewed Eduardo about his life, career and aspirations. ENJOY.
Adios, Eduardo
Mild-mannered and soft-spoken, yet dynamic and purposeful, he evoked the urbane and debonair image of another era — a cubano from days long-gone, a marriage of Savile Row and old Havana elegance. With Eduardo Caballero gone, an era has indeed disappeared. He had been near the birth of the U. S. Hispanic Market and had helped potentiate its growth with a pioneering spirit and the keen eye of a true visionary. by Daisy Expósito-Ulla
A Tribute to Eduardo Caballero
On behalf of the Hispanic Marketing Council, we are saddened to hear of the passing of our founder, our industry advocate and our dear friend Eduardo Caballero.
Canela Media announces Canela Connect
Canela Media announced its plans for the coming year at the 2023 IAB NewFronts which included the roll out of Canela Connect, a proprietary data solution for advertisers, and the evolution of Canela Studios’ content strategy, that will include over 2,000 hours of original content for 2023-24.
Estrella Media Executives present at IAB NewFronts
Estrella Media key executives presented a panel discussion “The Hispanic Digital Opportunity: Estrella Media’s Solution” at the 2023 IAB NewFronts in New York. The presentation was in-person and streamed live. The presentation will be available at EstrellaMedia.com on May 9.
US consumers send mixed signals in an uncertain economy
With inflationary pressures and a tight labor market, our latest Consumer Pulse Survey shows that shoppers across America are sometimes feeling and acting in contradictory ways.
Diego Duprat joins BeautifulBeast as Executive Creative Director
Cross-cultural agency BeautifulBeast welcomes Diego Duprat as Executive Creative Director. The agency that opened its doors less than a year and a half ago continues to expand its horizons, adding both clients and talent.
Mujeres publishes ¡Actívate! [REPORT]
Mujeres Latinas en Acción (Mujeres) announced the official launch of their first ever position paper, ¡Actívate! A community-data driven guide to help Latinas and their families thrive.
Save the Children presents “Lluvia” (Rain)
In commemoration of the month of the girl and the boy, Save the Children reiterates an urgent call to action to every sector of society, to implement an Emerging Program that Protects the Life of Girls, Boys and Adolescents.
IN-HOUSE Agencies no longer a trend – they’re here to stay [REPORT]
The study, “The Continued Rise of the In-House Agency: 2023 Edition,” is conducted every five years. In 2013, the study revealed 58 percent of respondents indicated they had in-house advertising capabilities, while in 2008 the figure was 42 percent.
Hyundai and Lopez Negrete Help Debunk Electric Vehicle Myths in New Hispanic Campaign for IONIQ 6
Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths. The campaign, Viejos Cuentos (Cautionary Tales), challenges common misconceptions about EV accessibility, range, performance and maintenance, with relatable and culturally sensitive family old tales.
