Agency

The Chief Marketing Officer (CMO) Council – a global group of 5,000 senior executives controlling more than $125 billion in annual marketing spend – is expanding its reach and presence in Latin America with a new advisory board and assessment of marketing credibility and effectiveness in the region. The regional group will draw senior marketer representation from some 27 predominantly Spanish, French and Portuguese-speaking countries with a total population of over 569 million.

Euro RSCG Life presented findings and insights from proprietary research and analysis of 1,700-plus social media users at the United States Food and Drug Administration hearing “Promotion of Food and Drug Administration-regulated medical products using the Internet and social media tools.”

San Francisco based HeadQuarters Advertising Inc. has redefined itself as the Hispanic Brand Action agency that offers full service brand and direct marketing solutions to reach the total US Hispanic Market.

On October 4th, 2009 I was lucky enough to be in attendance at the 3rd annual ADCOLOR Awards which took place in Phoenix, AZ at the Biltmore hotel amongst a record setting crowd of roughly 500 guests. In my opinion, the main highlight of the evening’s festivities was Cristina Saralegui, the Hispanic Media Mogul that is often referred to as “the Hispanic Oprah”, receiving the ADCOLOR All-Star Award. In her acceptance speech she stated that “Nosotros los Latinos venimos en blanco, negro, y hasta café con leche”; rough translation, “We Latinos come in white, black, and even coffee w/ milk”. This statement caused me to spring up out of my seat and feverishly applaud her (even if I was the only one that the comment elicited that reaction from at the time). By L. Moreno. To read El Blog CLICK above.

Arguably the most effective and enduring communications are born from single, simple insights into human behavior — or more specifically, human consumer behavior. Insights so simple, in fact, that once revealed people react by saying, “That must already exist,” or “Why didn’t I think of that.” By Jeff Swystun. Available here and HispanicCMO.com

Marketers want to be seen as visionaries- individuals who can shift perspectives and capabilities to bring about game-changing outcomes in their organizations. However, they are further away from this realization than they think, according to a new study by the ANA (Association of National Advertisers) in partnership with Prophet. This key finding was revealed in The State of Marketing Survey: The Shift, a survey of 150 marketers, from director level to chief marketing officer. This wide-ranging study examined the marketers’ current roles, the depth of their collaboration with C-level and corporate executives, and their ability to manage customers and consumers.

Newlink Communications announced it was selected by Skype to handle and support their public relations and communications strategy initiatives in Latin America and the U.S. Hispanic market. In Brazil, Smart, is responsible for PR activities.

Univision Communications Inc and Eventus announced the development of a traveling experiential extension to Univision‘s flagship sports show República Deportiva – (Sports Republic) with La Embajada de la República Deportiva (The Sports Republic‘s Embassy) mobile tour.

Nestlé Waters North America announced that it is celebrating its commitment to the Hispanic community with the opening of its first U.S. Nestlé Pure Life Mercado del Agua (Water Store).

Marketers have seen budgets slashed in the recession, but that can create a dilemma: More marketing spending in a downturn can help a company come out ahead when the economy picks up again. According to the “Small Business Marketing Health Check” report from Hurwitz & Associates, there is a correlation between small businesses that are doing well and greater marketing spending.