Consumers are taking control of in-bound communication channels, unsubscribing to irrelevant email, and defecting from brands that continue to deliver irrelevant content and random mass mailings, according to a new poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.
Agency
There’s a New Urban Consumer among us.
In the not so distant past, the young urban market was defined by stereotypical images of African-American youth clad in baggy jeans and over-sized shirts listening to loud rap music.
The definition of today’s urban lifestyle consumer has clearly evolved, outgrowing many of the preconceived notions of what urban is. No longer confined to a demographic living in inner-city zip codes, these urban consumers have come to represent a specific mindset born out of the unique energy, creativity and diversity of America’s urban centers.
Eduardo Caballero to receive Medalla de Cortez Award in NYC.
Eduardo Caballero, legendary broadcast pioneer and founder of Caballero Spanish Media, the nation’s first and largest Spanish radio rep firm, will be honored as recipient of the “Medalla de Cortez” Lifetime Achievement Award, the Radio Ink’s Radio Forecast 2010 at the Harvard Club on December 8, 2009.
Hispanic Income Trends: Implications for Marketing.
The median income of Hispanic households has lagged behind the overall population of the United States for a long time and does not seem to be getting better. The largest difference since 1980 was in 1996 when the disparity was of $14,465 dollars (in 2008 dollars), according to the U.S. Census Bureau, Current Population Survey, Annual Social and Economic Supplements. Since 1980 the smallest gap occurred in 1981 with a difference of $8,573. The latest figures available are for 2008 show a difference of $12,390, a gap similar to gaps in the 1990’s.
Uncovering the US Hispanic Collective Unconscious.
Accentmarketing has partnered with internationally renowned psychiatrist and cultural anthropologist Dr. G. C. Rapaille, of Archetype Discoveries Worldwide (ADW), for his most profound Hispanic initiative to date – The Syndicated Discovery Study on Hispanic Culture in the US: Understanding the US Hispanic Community at a Core Cultural Level.
2010 Billboard Latin Music Awards from Puerto Rico.
Telemundo Communications Group, Billboard and The Puerto Rico Tourism Company announced that they reached an agreement to hold the 2010 Billboard Latin Music Awards Presented by State Farm in San Juan, Puerto Rico, on April 29th, 2010. Billboard also announced it will move its Billboard Latin Music Conference to Puerto Rico to coincide with the live show.
CMOs need greater Engagement internally & through Social Networks.
More than four out of five (84 percent) chief marketing officers (CMOs) allocate less than ten percent of their budgets to experimenting through social media and non-traditional communications channels, with more than half (55 percent) allocating just five percent or less, according to a study by The CMO Club and Hill &
Knowlton.
Univision content partner with YouTube.
Univision Interactive Media, Inc. announced that it is partnering with YouTube to make short-length and long-form Univision videos available on the YouTube.com website.
Dieste breaks unique campaign to finish 2009 earlier: on November 30th.
Leave 09 Behind is a multiplatform marketing campaign developed by Dieste Inc. Recognizing the uncertainty and the challenges of 2009, the Dallas based agency decided to take matters into their own hands and launched this movement to get people to start focusing on the promise of the future and on what they can do to make it happen. The campaign invites people all around the world to celebrate the end of 2009 a little bit earlier: on November 30th.
October Same-Store Sales Jump.
Retail same-store sales excluding Walmart improved significantly in October, as shoppers expand their spending plans while they simultaneously retain the cautious shopping tactics they’ve used during the downturn, Retail Forward reports.
Pine-sol launches new campaign.
On Monday November 16, The Clorox Company will launch a new TV campaign for the Hispanic market created by Alma DDB in which Pine-Sol will put four traditional cleaning fragrances to really work, so that they do much more than just aromatize.
Magnet States for Hispanics in 2008: Marketing Implications.
My analysis of the American Community Survey of the US Census Bureau for 2008 reveals that there are key states that experienced net in-migration of Hispanics from other States in the prior year. This is the most up-to-date information of what States Hispanics are moving to, and what States Hispanics are leaving behind. At the top of the gaining list are Texas, Colorado, Utah, North Carolina, Washington State, New Mexico, Oklahoma, South Carolina, Mississippi, Pennsylvania, Louisiana, Virginia, Arizona, Missouri, Indiana, Iowa, Massachusetts, Kentucky, Maine, and Maryland, in that order.
The Challenge of Corporate Diversity Communication: Achieving sustainability in Difficult Times.
In today’s increasingly competitive marketplace, the importance of creating a diverse work environment has never been more important. Yet, economic conditions are placing added pressures on many organizations, putting Diversity programs in the budgetary cross-hairs. In light of these challenging conditions and the resulting belt-tightening measures across nearly every corporate department, the time is ripe to reassess corporate Diversity Communications. What has become readily apparent is that the sustainability of Diversity efforts is essential. Much like ecological sustainability, Diversity programs must be protected and nurtured, or else we risk their very extinction.
